# Sporty Officewear Editorials The S Moda Spain Edie Campbell Photoshoot Shows Professional Looks By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/s-moda-spain References: [designscene.net](http://www.designscene.net/2014/12/edie-campbell-s-moda-santiago-mauricio.html) & [smoda.elpais](http://smoda.elpais.com/) The S Moda Spain 13 December 2014 editorial produced by photography duo Santiago and Mauricio places [sporty yet professional ensembles](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers) on display. Stylist Chabela Garcia mastered the look which is well-suited to a variety of work settings. Pieced together by Garcia were loose fitting tank tops, wrap blazers, stretchy jeans and slouchy button up jackets. A black and grey color palette infused the series with a formal vibe, providing an interesting contrast alongside the use of casual fabrics and cuts. ' These ensembles will be appealing for the [modern career woman](https://www.trendhunter.com/trends/coach-x-wnba-campaign) in search of outfits that are suited to both office settings and casual environments. Paired with the messy crop hairdo of George Northwoods, the looks are arguably relaxed and striking. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Officewear:** Disruptive innovation opportunity: Develop a line of athleisure-inspired professional clothing that combines comfort and style for modern career women. - **Professional Ensembles:** Disruptive innovation opportunity: Create a subscription-based service that offers curated outfits for working professionals, saving time and effort in choosing appropriate attire. - **Casual Fabrics and Cuts:** Disruptive innovation opportunity: Introduce a sustainable clothing brand that focuses on using eco-friendly materials and ethical manufacturing processes to create casual yet professional clothing options. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Develop an AI-powered virtual stylist app that uses image recognition technology to recommend sporty officewear looks based on individual preferences and body types. - **Subscription Services:** Disruptive innovation opportunity: Launch a subscription box service that offers a rotating collection of sporty officewear ensembles for working professionals, catering to different styles and work environments. - **Sustainable Fashion:** Disruptive innovation opportunity: Establish a sustainable fashion brand that specializes in designing and manufacturing eco-friendly professional clothing made from recycled materials or innovative sustainable fabrics. ## Related on Trend Hunter - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Youthful Corporate-Inspired Capsules](https://www.trendhunter.com/trends/the-corporate-edit.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Athletic-Inspired Clothing](https://www.trendhunter.com/trends/athleticinspired-clothing.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md)