# Sultrily Demure Editorials The S Moda March 2014 Cover Shoot Stars Model Emily Ratajkowski By Meghan Young | Published 2014-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/s-moda-march-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/emily-ratajkowski-surprisingly-covered-s-moda-shoot/) & [smoda.elpais](http://smoda.elpais.com/articulos/emily-ratajkowski-sensualidad-al-natural/4537) Although 'sultry' and 'demure' seem to be in total contradiction of each other, the S Moda March 2014 cover shoot shows that they don't have to be. Instead, model Emily Ratajkowski, who is known for baring it all (or close to it) thanks to her killer body, channels her inner sensuality while covered up in chic and sophisticated ensembles. Shot in studio against a stony backdrop by photographer Tetsu Kubota, the S Moda March 2014 cover shoot showcases a range of spring looks from such labels as Dolce & Gabbana, Proenza Schouler and Hermès. The black and white looks were styled by Irene San Segundo and Chabela Garcia. They were given a sexy twist by way of mussed up wet hair and flawless glowing skin. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sultry & Demure Fashion:** Fashion brands could explore the concept of combining sultry and demure elements in their designs for a unique and captivating aesthetic. - **Studio Photography:** Photography studios could experiment with stony backdrops and black and white styling to create visually striking and timeless images. - **Wet Hair & Glowing Skin:** Beauty industry professionals can consider incorporating the trend of mussed up wet hair and flawless glowing skin into their makeup and hair styling techniques. ### Sectors Adopting This - **Fashion:** Fashion industry can benefit from incorporating the mix of sultry and demure elements in their clothing lines to attract a wider customer base. - **Photography:** Photography industry has an opportunity to explore the use of stony backdrops and black and white styling for creating visually striking and unique imagery. - **Beauty:** Beauty industry can capitalize on the trend of mussed up wet hair and flawless glowing skin by offering products and services that help achieve this look. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md)