# Spooky Satanic Photoshoots The S Moda EL PAIS October 2011 Editorial Features Milla Jovovich By Marriska Fernandes | Published 2011-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/s-moda-el-pais-october-2011 References: [zac-fashion](http://zac-fashion.com/milla-jovovich-by-eric-guillemain-for-s-moda-el-pais-october-2011) & [smoda.elpais](http://smoda.elpais.com/articulos/de-armas-tomar/132) Some spreads are unbelievably [glamorous](https://www.trendhunter.com/trends/monster-high-skullector-elvira) but the S Moda EL PAIS October 2011 editorial is [spooky and satanic](https://www.trendhunter.com/trends/scary-good). It features top model, actress and musician Milla Jovovich in intense and creepy shots as if she were possessed by evil spirits. It is nice to see a different twist to the regular walking, talking glamor shoots. Captured by Eric Guillemain, the spread captures the ‘Resident Evil’ actress in [brilliant makeup](https://www.trendhunter.com/trends/il-pranzo-campaign), dapper jackets and fur coats that keep this editorial off-the-edge. Milla is seen posing on the couch, by the stairs and in other areas around a house. The blend of black and white as well as color has kept the balance of spooky *and* spectacular so that the editorial has just what it takes to capture the viewers’ attention. Such captures are definitely on the rise and hopefully there are more to come. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Spooky Fashion Editorials:** This trend presents an opportunity for fashion brands to experiment with dark and atmospheric concepts, appealing to consumers looking for unique and edgy fashion spreads. - **Alternative Glamour Photography:** There is potential for photographers to explore unconventional, eerie aesthetics in their work, creating a niche market for alternative glamour photography. - **The Fusion of Horror and High Fashion:** This trend opens up possibilities for designers and stylists to combine elements of horror and high fashion, creating visually striking and thought-provoking concepts for the industry. ### Where This Applies - **Fashion:** Fashion brands can tap into the spooky fashion editorial trend by incorporating darker and more unconventional themes into their collections and campaigns. - **Photography:** Photographers can specialize in alternative glamour photography, catering to clients who are seeking unique and haunting visuals for editorials and portfolios. - **Design:** Designers can explore the fusion of horror and high fashion in their creations, developing innovative and striking fashion pieces inspired by dark and atmospheric aesthetics. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)