# Edgy Doll-Like Editorials The S Magazine Spring/Summer 2013 Photoshoot Stars Heather Marks By Meghan Young | Published 2013-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/s-magazine-springsummer-2013 References: [fashiongonerogue](http://fashiongonerogue.com/heather-marks-sports-springs-best-for-s-magazine-by-leda-st-jaques/) & [smagazine](http://www.smagazine.com) Model Heather Marks might not be like any doll found on the shelf or bed of a little girl's room, but she does have some doll-like qualities in the S Magazine Spring/Summer 2013 editorial. Her exaggerated eyes courtesy of makeup artist Genevieve Lenneville and her short bob by hairstylist Nicolas Blanchet lend themselves to such a comparison, but they have each added a dark edge that is purely punk. Lensed by Montreal-based photography duo Leda & St. Jaques, the S Magazine Spring/Summer 2013 editorial showcases outfits that were put together by stylist Cary Tauben. She pulled pieces from the likes of [Chanel](https://www.trendhunter.com/trends/claudia-schiffer-barbie), Louis Vuitton, Michael Kors, [Hermes](https://www.trendhunter.com/trends/cape-cod-titanium), [Gucci](https://www.trendhunter.com/trends/springsummer-2024) and more to create a glamorous feminine wardrobe. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Doll-like Aesthetic:** The doll-like qualities of model Heather Marks in the S Magazine editorial present an opportunity for the fashion industry to explore a new aesthetic that combines femininity with a dark edge. - **Exaggerated Makeup:** The exaggerated eye makeup seen in the S Magazine editorial suggests a trend for bold and creative makeup looks that push the boundaries of traditional beauty standards. - **Montreal-based Photography:** The use of Montreal-based photography duo Leda & St. Jaques in the S Magazine editorial highlights a growing trend for local photographers to collaborate with international fashion publications. ### Where This Applies - **Fashion:** The fashion industry can tap into the doll-like aesthetic showcased in the S Magazine editorial to create innovative designs that appeal to a younger, edgier demographic. - **Beauty:** The exaggerated eye makeup in the S Magazine editorial presents an opportunity for the beauty industry to develop new products and techniques for creating bold and dramatic looks. - **Photography:** The use of Montreal-based photography duo Leda & St. Jaques in the S Magazine editorial signifies a demand for local photographers in the fashion industry, opening up opportunities for collaborations and creative partnerships. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)