# Lava Lamp Loafers RYZ 'Melted Bubblegum' Sneaker by Magomed Dovjenko is a Technicolor Win By Marissa Brassfield | Published 2010-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ryz-melted-bubblegum References: [behance.net](http://www.behance.net/Gallery/RYZ-X-IAMMAGOa/421550) & [shop.ryz](http://shop.ryz.com/collections/kdu/products/melted-bubblegum) These RYZ 'Melted Bubblegum' shoes by Magomed Dovjenko are a trippy, [technicolor leisure shoe](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans) win. With melting liquid-like patterns all over the shoe, I can't decide whether these loafers remind me more of a lava lamp or a [psychedelic recurring dream](https://www.trendhunter.com/trends/alien-safari). If you love these RYZ 'Melted Bubblegum' shoes as much as I do, you can buy them at the links on the left. The loafers were created as a 2010 collaboration between RYZ, KDU and 20 of its top artists. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 49% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Liquid-like Patterns:** Developing new designs with liquid-like patterns and textures can be a disruptive innovation opportunity for the fashion industry. - **Trippy Footwear:** Creating trippy and psychedelic footwear designs can attract new customers and provide growth opportunities for the fashion industry. - **Art Collaboration:** Collaborating with artists and graphic designers to create unique and trending footwear can be a disruptive opportunity for the fashion industry. ### Industries Being Reshaped - **Footwear:** The footwear industry can benefit from developing unconventional and creative design concepts for leisure shoes. - **Fashion:** The fashion industry can tap into the growing market of consumers who prefer to express their individuality through their clothing and accessories. - **Art and Design:** The art and design industry can partner with fashion brands to deliver innovative and unique designs and attract new audiences. ## Related on Trend Hunter - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Pink Fuzzy Slip-On Loafers](https://www.trendhunter.com/trends/calm-mule-1.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Metallic Pink Hybrid Loafers](https://www.trendhunter.com/trends/metallic-pink.md) - [Chunky Multi-Color Clogs](https://www.trendhunter.com/trends/bubble-crush-clog.md) - [Trendy Foam Clogs](https://www.trendhunter.com/trends/adidas-lightblaze-moc.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Eyeball Motif Bulbous Sneakers](https://www.trendhunter.com/trends/enerzy-running-shoe.md) - [Citrus-Hued Anti-Fashion Sneakers](https://www.trendhunter.com/trends/the-hoka-speed-loafer.md)