# Experimental Snack Brand Pop-Ups Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe By Rebecca Byers | Published 2016-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ryvita References: [eventmagazine](http://www.eventmagazine.co.uk/ryvita-invites-consumers-discover-palates-pop-up-cafe/brands/article/1381760) Snack brand Ryvita recently announced they will be inviting fans to experience a [sensory-driven dining experience](https://www.trendhunter.com/trends/the-flavor-blast-challenge) that illuminates best uses for the products range of crackers. The immersive event will take place in London as the Colour Your Palate Café and will feature a [food and flavor scientist](https://www.trendhunter.com/trends/drips-by-pepsi) on hand to wow guests. The [pop-up experience](https://www.trendhunter.com/trends/treat-shoppe) will happen for a single day on February 5, 2016, in 45-minutes sessions that fans will be able to attend for free on a first come, first serve basis. To be located on London's Denman Street, the pop-up will be run by PR agency W Communications and is being orchestrated in support of the brand's 'Lunch Less Ordinary' campaign. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sensory-driven Dining:** There is an opportunity for innovative food and beverage companies to create immersive dining experiences that engage all the senses. - **Experiential Food Events:** Brands can leverage pop-up events to create unique and memorable experiences for consumers, helping to build brand loyalty and generate buzz. - **Food and Flavor Science:** Investing in food and flavor science can lead to the development of innovative products and unique taste experiences that stand out in the market. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the potential of sensory-driven dining experiences and experiential pop-up events to differentiate their brands and attract consumers. - **Hospitality and Events:** The hospitality and events industry can collaborate with snack brands and create pop-up experiences that enhance guest experiences and drive customer engagement. - **Food Science and Research:** Investing in food and flavor science research and development can lead to innovative products that cater to changing consumer preferences and drive industry growth. ## Related on Trend Hunter - [Guilt-Free Snacking Pop-Ups](https://www.trendhunter.com/trends/crave-club-house.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Plant-Based Snack Experiences](https://www.trendhunter.com/trends/real-food-from-the-ground.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Exclusive Food Sampling Initiatives](https://www.trendhunter.com/trends/instore-sampling.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Culinary Pop-Up Experiences](https://www.trendhunter.com/trends/culinary-popup.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md)