# Ready-to-Drink Protein Supplements The RYSE Protein Shake Packs 30-Grams of Protein By Michael Hemsworth | Published 2026-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ryse-protein-shake References: [bevnet](https://www.bevnet.com/news/2026/ryse-taps-protein-expertise-for-rtd-shake-launch-as-energy-expands) & [rysesupps](https://rysesupps.com)  The RYSE Protein Shake has been debuted by the brand as its latest ready-to-drink supplement that responds to increasing calls from consumers for simple, convenient and delicious ways to hit their macro goals. The drink builds on the success of the brand's [RYSE Clear Protein Drink](https://www.trendhunter.com/trends/clear-protein-energy) and boasts a creamy recipe that packs 30-grams of protein into each serving with around 160-calories and a low-sugar formulation. The drink comes packaged for easy enjoyment out of the house, and comes in two flavors including Vanilla Marshmallow alongside the [co-branded Fudgsicle flavor](https://www.trendhunter.com/trends/ryse) as a nod to the frozen novelty. The RYSE Protein Shake takes on the increasingly competitive protein supplement market with a formulation that's backed by the brand's nutritional expertise to help tap into its existing fanbase. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 69% | Activity: 85% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Nutrition:** Shelf-stable protein beverages are reshaping supplement routines by combining macro tracking, portability, and indulgent flavor into a single grab-and-go format. - **Dessert-inspired Wellness:** Familiar confectionery and frozen-treat flavors create space for better-for-you products that feel more like rewards than restrictive diet staples. - **Low-sugar Protein Formulas:** Reduced-sugar, high-protein recipes reflect rising demand for functional products that support fitness goals without sacrificing taste or convenience. ### Where This Applies - **Sports Nutrition:** Competitive supplement brands are expanding beyond powders into ready-to-drink formats that meet consumer expectations for simplicity and performance. - **Functional Beverages:** Protein-rich drinks are becoming everyday lifestyle products as beverage innovation blends wellness benefits with mainstream flavor appeal. - **Convenience Retail:** Portable shakes with clear nutritional value offer retailers new premium options for consumers seeking quick meal support outside the home. ## Related on Trend Hunter - [Maximized Protein Nutrition Shakes](https://www.trendhunter.com/trends/40g-protein-shake.md) - [Ultra-Filtered Protein Shakes](https://www.trendhunter.com/trends/prime-protein-shake.md) - [RTD Super-Protein Shakes](https://www.trendhunter.com/trends/premier-protein-ultimate.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Ready-to-Drink Protein Shots](https://www.trendhunter.com/trends/easy-protein.md) - [Creatine-Enhanced Protein Shakes](https://www.trendhunter.com/trends/rello-shakes.md) - [Clear Protein Variety Packs](https://www.trendhunter.com/trends/clear-protein-variety.md) - [Hydrating Clear Whey Proteins](https://www.trendhunter.com/trends/clear-whey-protein.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md)