# Resourceful Money-Saving Fonts Ryman Eco is the New Sustainable Font That Could Help the Planet By Sarah Dos Santos | Published 2014-04-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ryman-eco References: [designtaxi](http://designtaxi.com/news/364947/Ad-Agency-Creates-A-Sustainable-Font-To-Save-The-Planet/) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=C4XcdpXtkmQ) Ryman Eco is a new font that could save the [United States](https://www.trendhunter.com/trends/climate-education-program) $400 million. By simply changing the font the country uses, they could reduce carbon dioxide emissions, the use of resources, save up to 15 million barrels of oil, and 500 million ink cartridges each year. Ad agency Grey London and UK retailer Ryman Stationery developed this font, and they are confident that this newly developed font is sustainable and eco-friendly. While the use of mass-produced books, newspapers, magazines, signs and more require large amounts of ink, changing the font for everyone could make a significant difference. Many companies have gone digital, and that has also been a huge help for the environment. Only time will tell if Ryman Eco will deliver on its promise, but it sure is a genius concept! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fonts:** The development of sustainable fonts like Ryman Eco presents an opportunity for businesses to reduce carbon dioxide emissions and save resources. - **Digital Transformation:** Companies going digital can contribute to environmental sustainability by reducing the need for ink and physical resources. - **Resource Conservation:** Efforts to conserve resources such as oil and ink cartridges through font changes can lead to cost savings and environmental benefits. ### Who This Affects Most - **Printing and Publishing:** The printing and publishing industry can explore the use of sustainable fonts to minimize environmental impact and differentiate themselves in the market. - **Advertising and Marketing:** Advertising agencies and marketers can leverage the concept of sustainable fonts to enhance brand image and support eco-friendly messaging. - **Office Supplies and Stationery:** Stationery retailers can promote sustainable fonts like Ryman Eco to customers, highlighting the potential cost savings and environmental benefits. ## Related on Trend Hunter - [Eco-Friendly Laser Printers](https://www.trendhunter.com/trends/hp-laser-printer.md) - [AR-Ready Typefaces](https://www.trendhunter.com/trends/ar-one-sans.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Eco Eye-Friendly Display Technologies](https://www.trendhunter.com/trends/hannspree-ecovision-paper-display.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Eco-Friendly Pencils](https://www.trendhunter.com/trends/sprout-worlds-plantable-pencils.md)