# Enhanced Editing 360-Degree Cameras The 'Rylo' Camera Shoots Footage in Every Direction By Michael Hemsworth | Published 2017-11-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rylo-360degree-camera References: [uncrate](https://uncrate.com/article/rylo-360-degree-camera/) & [rylo](https://www.rylo.com) The need for camera equipment that will allow for 360-degree shooting is increasing, so new solutions like the 'Rylo' 360-Degree Camera are being developed to offer a solution. The camera is able to shoot footage in every direction, while the powerful software that accompanies it will let you edit a video with total customization to suit your needs. This includes the ability to set a point of interest, a thing or a person as the focus which will be kept in focus at all times to ensure it's as seamless as possible. The 'Rylo' 360-Degree Camera is packed with two 208-degree lenses that have been paired with [Sony](https://www.trendhunter.com/trends/vlogging-cameras) sensors and also comes with a [tripod grip](https://www.trendhunter.com/trends/sony-gpvpt3-multifunction-shooting-grip) that will ensure it's simple to hold and use. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **360-degree Editing Software:** Companies can develop or enhance editing software that allows for total customization and focuses on specific points of interest in 360-degree footage. - **Dual-lens and Sensor Camera Technology:** Research and development of dual-lens and sensor camera technology can be pursued to advance the capabilities of shooting in every direction. - **Handheld Tripod Grips:** Manufacturers can create or improve on handheld tripod grips to ensure cameras are easy to hold and use during 360-degree filming. ### Sectors Adopting This - **Photography:** The photography industry can adopt and enhance the 'Rylo' feature to take photos and videos that capture every angle and movement with high precision. - **Virtual Reality:** In virtual reality, 360-degree cameras can further enhance the immersive experience and provide more opportunities for viewer interaction and engagement. - **Marketing and Advertising:** In marketing and advertising, the use of 360-degree cameras can provide a new way to enhance promotional materials and engage with clients and customers in a unique way. ## Related on Trend Hunter - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md) - [Professional VR-Ready Camera Systems](https://www.trendhunter.com/trends/8k-vr-camera.md) - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [5G-Enabled 360-Degree Cameras](https://www.trendhunter.com/trends/nokia-360-camera.md) - [Pocket-Sized 3D Cameras](https://www.trendhunter.com/trends/qoocam-ego.md) - [Wide-Angle Lens Action Cams](https://www.trendhunter.com/trends/xiaomi-mi-action-360.md) - [Lightweight 360-Degree Action Cameras](https://www.trendhunter.com/trends/insta360-x4-air.md) - [360-Degree Photography Systems](https://www.trendhunter.com/trends/miops-capsule-pro.md)