# Sustainably Sourced Rye Whiskeys This Whiskey Uses Ingredients That Are Farmed Regeneratively By Rahul Kalvapalle | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rye-whiskeys References: [thewhiskeywash](https://thewhiskeywash.com/whiskey-styles/world/the-oxford-artisan-distillery-launches-red-red-rye/) & [theoxfordartisandistillery](https://www.theoxfordartisandistillery.com/oxford-rye-whisky-red-red-rye)  [Oxford](https://www.trendhunter.com/trends/upstate-vodka-black-oxford) Artisan Distillery, the first craft distillery in the British city of Oxford, has launched the latest avatar of its famous Oxford Rye Whiskey in the form of a bottle dubbed Red Red Rye. One of the standout features of this particular rye whiskey is the fact that it makes use of [sustainable and responsible farming processes](https://www.trendhunter.com/trends/fair). All the grains used in the making of this whiskey are grown sustainably and without the use of chemical fertilizers and pesticides. Not only does this result in a rich crop of heritage rye and wheat strains, it also results in a thriving ecosystem of insects, birds and wildflowers. Elsewhere, this rye whiskey goes through American oak casks and three sweet wine casks, giving it its unique and instantly recognizable flavor. Image Credit: Oxford Artisan Distillery ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 14% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Regenerative Farming:** Opportunity to explore sustainable and responsible farming processes that result in a thriving ecosystem of insects, birds and wildflowers. - **Sustainable Sourcing:** Opportunity to use sustainable and responsible ingredients that can appeal to conscious consumers. - **Heritage Grains:** Opportunity to use heritage grains for a distinct flavor and to support biodiversity in crop cultivation. ### Who This Affects Most - **Craft Distilleries:** Craft distilleries can benefit from sourcing sustainably and responsibly-grown ingredients as a marketing strategy for conscious consumers. - **Sustainable Agriculture:** Sustainable agriculture can explore regenerative farming as a viable and responsible crop cultivation method that can also yield high-quality crops. - **Green Consumer Goods:** Manufacturers of green consumer goods can source sustainable and responsibly-grown ingredients as a selling point to eco-conscious buyers. ## Related on Trend Hunter - [Vermont-Made Rye Whiskeys](https://www.trendhunter.com/trends/phyllis-rye.md) - [Sustainable Perennial Grain Whiskeys](https://www.trendhunter.com/trends/tattersall-kernza-whiskey.md) - [Eco-Friendly Biodynamic Whiskeys](https://www.trendhunter.com/trends/waterford.md) - [Heirloom Corn Rye Whiskeys](https://www.trendhunter.com/trends/smokeye-hill-rye-whiskey.md) - [Single-Sourced Australian Rye Whiskeys](https://www.trendhunter.com/trends/rye-whiskey.md) - [Buttery Smooth Whiskey Spirits](https://www.trendhunter.com/trends/country-crocks-cover-crop-whiskey.md) - [Unblended High-Rye Whiskeys](https://www.trendhunter.com/trends/spirit-hound-distillers.md) - [Herbaceous Floral Whiskeys](https://www.trendhunter.com/trends/fielden-hazybower.md) - [Small-Batch Rye Whiskeys](https://www.trendhunter.com/trends/smallbatch-rye-whiskey.md)