# Boldly Hopped Black IPAs This Rye IPA is Dry-Hopped For An Unabashedly Robust Flavor By Rahul Kalvapalle | Published 2023-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rye-ipa References: [newschoolbeer](https://newschoolbeer.com/home/2022/12/firestone-walkers-famed-black-ipa-wookey-jack-returns-as-seasonal) & [firestonebeer](https://www.firestonebeer.com/long-live-wookey-jack/)  California-based [Firestone Walking Brewing Company](https://www.trendhunter.com/trends/west-coast-ipa1) has gone ahead and launched 'Wookey Jack Black Rye IPA,' a move that marks a reincarnation of sorts after the original 'Wookey Jack' line was ended years ago. This particular [rye IPA](https://www.trendhunter.com/trends/big-mango-beer-hug) comes in at a strong 8.3 percent ABV, making it a bold offering that is well-suited to seasoned lovers of hoppy and rye-infused brews. The beer makes use of Citra and Amarillo hops that are put through a significant dry-hopping process, making for a beer that has in-your-face dankness, while the inclusion of rye adds a grain-like character. Whereas the original 'Wookey Jack' is credited with being one of the flag-bearers of the [black IPA segment](https://www.trendhunter.com/trends/blackout-stout), the reimagined release goes to show that this particular segment of the beer market is alive and well. Image Credit: Firestone Walking Brewing Company ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 7% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rye-infused Ipas:** Opportunity to create Rye-Infused IPAs with bold and unique flavor profiles. - **Dry-hopped Beers:** Incorporate dry-hopping techniques to create beers with an intense aroma and flavor profile. - **Revived Beer Segments:** Opportunity to revive discontinued or forgotten beer segments and introduce them to new consumers. ### Industries Being Reshaped - **Craft Beer Manufacturing:** Craft breweries can produce unique and bold beer styles using rye and dry-hopping techniques. - **Alcohol Distribution:** Distributors can focus on reviving and marketing discontinued beer styles to cater to niche markets. - **Online Retail:** Online retailers can cater to the growing consumer demand for unique and bold beer styles with limited availability. ## Related on Trend Hunter - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Aromatic West Coast IPAs](https://www.trendhunter.com/trends/strong-ipa.md) - [Potent Imperial IPAs](https://www.trendhunter.com/trends/potent-imperial-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/strong-ipas.md) - [Imperial Cold IPAs](https://www.trendhunter.com/trends/cold-ipa.md)