# Soda Can Gowns Photographer Ryan Yoon Shoots Models in Unusual Couture for Virgine #1 By Jordan Sowunmi | Published 2011-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ryan-yoon References: [fashiongonerogue](http://fashiongonerogue.com/ryan-yoon-virgine-1/#more-53333) & [virginemag](http://www.virginemag.com/) Fashion photographer Ryan Yoon's latest shoot features some of the industry's hottest models in some of the world's most unusual outfits. In the premiere edition of New York-based print magazine Virgine, Ryan Yoon teams up with supermodels Cintia Dicker, Valeria Dmitrienko, Annabelle Tsaboukas, Dani, Isabelle Sonnenschein, Valerie Avdeyeva and Anett Griffe and dresses them in a collection of strange yet intriguing outfits, including dresses made entirely of Coke cans, iPads, M&Ms and Tide boxes. The Ryan Yoon Virgine shoot stands out for its original concept and ridiculous, surrealist imagery. While most of the photos give off a cool, avant-garde aesthetic, some are unusual to the point of being jarring. The model surrounded by a bunch of different (and small) dogs is both gorgeous and frightening. Nevertheless, the concept is sure to draw interest to Virginie magazine when it hits newsstands in June 2011. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unusual Couture:** Disruptive innovation opportunity: Explore new materials and unconventional designs to create unique and attention-grabbing fashion pieces. - **Surrealist Imagery:** Disruptive innovation opportunity: Merge fashion and visual arts to create surrealistic fashion photography that captures attention and sparks curiosity. - **Avant-garde Aesthetic:** Disruptive innovation opportunity: Push the boundaries of traditional fashion aesthetics by embracing unconventional styles, patterns, and concepts. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials to create fashion items that stand out and appeal to conscious consumers. - **Visual Arts:** Disruptive innovation opportunity: Collaborate with fashion photographers and designers to create visually stunning art installations that blur the lines between fashion and art. - **Magazine Publishing:** Disruptive innovation opportunity: Create print magazines with daring and provocative editorial concepts that attract niche audiences and redefine the magazine industry. ## Related on Trend Hunter - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md)