# Crayola Product Placements Ryan Musselman Takes Crayons to a New Creative Level By Amanda Chang | Published 2010-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ryan-musselman References: [notcot.org](http://www.notcot.org/post/34596/) & [worldfamousdesignjunkies](http://worldfamousdesignjunkies.com/photography/colorful-situations/) In this featured series, graphic designer Ryan Musselman decided to think outside of the [Crayola](https://www.trendhunter.com/trends/campaign-for-creativity) Box and place crayons in areas beyond the typical classroom. Ryan Musselman portrays these drawing tools in a whole new light, photographing them in places you would never imagine. From being a candle in a cupcake, to getting smoked like a cigarette, these crayons are definitely interesting and thought-provoking. **Implications** - One of the best ways for a brand to establish itself in the marketplace is by commissioning a [photographer or artist](https://www.trendhunter.com/trends/small-muji) to display their work in a non-traditional setting. Not only will this attract fans of the brand, but it will also attract fans of the photographer/artist. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Creative Product Placement:** Opportunities for companies to explore unconventional placement of their products to attract a wider audience and boost brand visibility. - **Visual Marketing:** The use of innovative photography and art to promote a product or service can enhance brand recognition and attract new customers. - **Art-inspired Advertising:** Use of artists to develop creative illustrations and photo displays to market a product or service can offer a fresh and appealing new approach to traditional advertising. ### Sectors Adopting This - **Marketing and Advertising:** Innovative advertising campaigns by commissioning artists or photographers and using unconventional product placement can offer a competitive edge in the market. - **Art and Design:** Partnerships between companies and artists or photographers for promotional campaigns can be a lucrative opportunity for both the art and design industry and the business world. - **Education and Stationery:** Exploring new avenues to promote existing products such as crayons, and positioning them in unconventional spots can inspire creative application and foster product retention in this niche industry. ## Related on Trend Hunter - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Creativity-Focused One-Day Activations](https://www.trendhunter.com/trends/oneday-activation.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [Large-Scale Interactive Creativity Events](https://www.trendhunter.com/trends/national-dandelion-day.md) - [Crayon-Themed Arm Cuffs](https://www.trendhunter.com/trends/color-full.md) - [Color-Changing Hot Chocolate Drinks](https://www.trendhunter.com/trends/colorful-hot-chocolate.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Multi-Sensory Creative Toy Capsules](https://www.trendhunter.com/trends/creative-toys.md) - [Nostalgic Crayon-Inspired Jewelry](https://www.trendhunter.com/trends/nadine-ghosn-crayola-pack.md)