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# Morbid Moose Illustrations
Ryan McLennan Shows the Disturbing Side of a Peaceful Animal

By Matt Ho | Published 2011-02-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ryan-mclennan
References: [sweet-station](http://sweet-station.com/blog/2011/02/ryan-mclennan/) & [ryanmclennan](http://www.ryanmclennan.com/)

If Bullwinkle ever went American Psycho on Smokey the Bear, these Ryan McLennan illustrations might be the most accurate portrayal of what might happen.

Richmond, VA-based artist Ryan McLennan illustrated a series of [moose tearing bears apart](https://www.trendhunter.com/trends/moose-knuckles-x-boll). Through [decapitation and severe mutilation](https://www.trendhunter.com/trends/garage-beer), these animals shows the predators who the boss of the woods are. I suppose years of repressed anxiety from being the prey to the predators have finally caught up to these once-peaceful creatures.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 38% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Gory Animal Illustrations:** Disruptive innovation opportunity: Explore the use of shocking and disturbing imagery in art to challenge traditional notions of beauty and provoke strong emotional responses.
- **Animal Dominance Depictions:** Disruptive innovation opportunity: Create illustrations that depict unconventional power dynamics in the animal kingdom, challenging preconceived notions of hierarchy and dominance.
- **Reimagining Animal Archetypes:** Disruptive innovation opportunity: Redefine traditional animal archetypes by portraying them in unexpected and unsettling ways, encouraging viewers to question established narratives.

### Industries Being Reshaped

- **Art:** Disruptive innovation opportunity: Integrate shock value and controversial subjects into art to push boundaries, challenge artistic norms, and spark conversations.
- **Graphic Design:** Disruptive innovation opportunity: Incorporate dark and unsettling visual elements into graphic design to create bold and memorable brand identities that stand out in the market.
- **Advertising:** Disruptive innovation opportunity: Utilize provocative and controversial imagery in advertising campaigns to capture attention, generate buzz, and create a lasting impact on consumers.

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