# Spelunking Photo Shoots Ryan McGinley's Models Take it All Off for 'Moonmilk' By Marissa Brassfield | Published 2009-08-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/ryan-mcginley-moonmilk References: [arrestedmotion](http://arrestedmotion.com/2009/07/preview-ryan-mcginley-moonmilk-alison-jacques-gallery/) & [ryanmcginley](http://www.ryanmcginley.com/) Ryan McGinley's 'Moonmilk' exhibition is the result of a fantastic combination of [nude models](https://www.trendhunter.com/trends/velvet-heat) and caves. The spelunking photo shoot will be exhibited at London's [Alison Jacques Gallery](https://www.trendhunter.com/trends/kennedy-yanko) in London this September. You can see a handful of images from Ryan McGinley's 'Moonmilk' exhibition in the gallery above. Although the models are all nude, the shoot as a whole is very tastefully done. The first five images are my favorites from the bunch. **Implications** - This controversial pattern is part of a movement that adds an element of danger to campaigns and products to excite consumers. This is an excellent way to garner attention in a unique way that also spurs media attention. Businesses can benefit by marketing themselves or their products with these [shock tactics](https://www.trendhunter.com/trends/mwcurated). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 90% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Spelunking Photo Shoots:** Marketing through unconventional and daring photo shoots to excite consumers and generate media attention. - **Nude Models:** Use of nude models in photography as a tasteful artistic expression. - **Controversial Campaigns:** Adding an element of danger to campaigns and products to appeal to consumers and increase engagement. ### Where This Applies - **Fashion and Modeling:** Utilizing unconventional photo shoots to showcase products and gain attention. - **Art and Photography:** Exploring different ways to express tasteful nudity through photography. - **Marketing and Advertising:** Incorporating shock tactics to create campaigns that excite consumers and generate media attention. ## Related on Trend Hunter - [Cave-Enclosed Residency Exhibitions](https://www.trendhunter.com/trends/transhumances-iii.md) - [Cave-Inspired Installations](https://www.trendhunter.com/trends/cave-bureau.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Artful Meditative Sculptural Caves](https://www.trendhunter.com/trends/drawing-on-space.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md)