# Swamp-Set Couture Captures Lara Stone is a Woodland Goddess for Vogue UK September 2012 By Anna Barr | Published 2012-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ryan-mcginley-lara-stone-vogue-aw2012-fashion-editorial-winter-floral References: [eclectic-society](http://eclectic-society.com/dark-blooms-by-ryan-mcginley/) & [ryanmcginley](http://ryanmcginley.com/) Fashion photographer Ryan McGinley sets the tone with equinox-inspired warm light against the Oxfordshire woodlands for a magical mood in Dark Blooms, which was shot for the [Vogue](https://www.trendhunter.com/trends/forever-care) UK September 2012 issue. The hazy hues transform model Lara Stone into a modern-day forest goddess with tumbling loose curls paired with a down-to-earth middle part by hair stylist Luke Hersheson. Stylist Francesca Burns creates a story full of potent winter florals, from the dark print of [Gucci](https://www.trendhunter.com/trends/springsummer-2024) to the peony-colored creation by Alexander McQueen for AW 2012, while embroidery from Valentino adds a retro touch. Conjuring up images of British artist Sir John Everett Millais's painting 'Ophelia,' Stone floats in the water of the swamp, encouraging you to channel your inner mother nature. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dark Blooms Fashion:** Opportunities for using winter florals, hazy lighting, and outdoor photography in fashion campaigns. - **Woodland Goddesses:** Creation of modern-day ethereal looks and outdoor branding opportunities. - **Swamp-set Couture:** New opportunities for swamp-inspired, water-based design and fashion campaigns. ### Industries Being Reshaped - **Fashion Industry:** Incorporating outdoor photography and ethereal looks for fashion campaigns. - **Beauty Industry:** Creating woodland or swamp-themed makeup and hair products. - **Photography Industry:** Opportunities for outdoor photography campaigns and capturing ethereal, natural looks. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)