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# Heart-Stopping Roof Photography
Ryaboi & Daredevils Take Daring Pictures on Rooftops

By Tiffany | Published 2014-01-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ryaboi
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/rooftoppers-paris-show) & [youtube](http://www.youtube.com/watch?v=algDNoRgJy0)

Multidisciplinary photographer and [rooftop climber](https://www.trendhunter.com/trends/central-yards) Tom Ryaboi has recently teamed up with a group of daredevil skyscraper climbers from all around the world to take part in a [photography exhibition](https://www.trendhunter.com/trends/all-within-the-detour) at the headquarters of Publicis Groupe in Champs-Elysees in Paris, France. The series of heart-stopping photographs were shot by Tom Ryaboi, Andrew Tso, Taran Cypher and Aurelie Curie from vantage points on the rooftops of iconic skyscrapers around the world.

The exhibition also has an [interactive feature](https://www.trendhunter.com/trends/telepresence-observation-pavilion) where the group has created a space on the top floor of Publicis Groupe that features a huge film screen that puts visitors at the brink of a skyscraper, encouraging visitors to stand on it and experience the heart-stopping illusion themselves.

On his inspiration for this project, Ryaboi says, “it has always been in our human nature to want to explore our surroundings, but now that we live in cities many have shelved this instinct. Rooftoppers are now taking this instinct to a whole new level.”

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 23% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Rooftop Photography:** Opportunity to create unique and thrilling content by capturing breathtaking views from the rooftops of iconic buildings.
- **Interactive Exhibitions:** Opportunity to engage visitors by offering immersive experiences through interactive installations and virtual reality.
- **Skyscraper Climbing:** Opportunity to cater to the growing demand for extreme sports and adventure tourism by providing guided climbing experiences on tall buildings.

### Sectors Adopting This

- **Photography:** Disruptive innovation opportunity: Develop specialized equipment and techniques for capturing high-quality photos from rooftop vantage points.
- **Entertainment:** Disruptive innovation opportunity: Create virtual reality experiences that simulate the thrill of standing on the edge of a skyscraper for entertainment purposes.
- **Tourism:** Disruptive innovation opportunity: Offer guided rooftop climbing tours as a unique and adrenaline-filled tourist attraction.

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