# Neighborhood Lookbooks The Rxmance Fall/Winter 2011 Collection is Fun and Silly By Chalaine Mantha | Published 2011-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rxmance-fall-winter-2011 References: [tooyoungcollection.blogspot](http://tooyoungcollection.blogspot.com/2011/02/rxmance-fall-winter-2011_03.html) & [rxmance](http://www.rxmance.com/) Bobby Whigham was the photographer for the Rxmance Fall/Winter 2011 lookbook. The no-fuss photos are net in a [neighborhood where the models](https://www.trendhunter.com/trends/kotn-fw-2024-collection) act silly and play around during the shoot. The fact that it isn't series is appealing and a breath of fresh air from a lot of the more popular brands advertisements. The clothes featured in the Rxmance Fall/Winter 2011 lookbook have a [skater vibe with an old-school remix](https://www.trendhunter.com/trends/neighborhood-x-palace). The lookbook is fun, cute and is easy to relate to. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 81% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Playful Lookbooks:** Using playful settings for fashion lookbooks - **Skater-inspired Fashion:** Fusing old-school skater style with modern fashion trends - **Relatable Clothing Collections:** Creating fashion collections that are easy to relate to for consumers ### Where This Applies - **Fashion Industry:** Innovative and creative fashion brands can bring a fresh take to their lookbooks and clothing collections to stand out in the market - **Photography Industry:** Photographers can experiment with unique and playful settings to showcase fashion brands in unique ways - **Skateboarding Industry:** Skateboarding brands can fuse their traditional style with modern fashion elements to appeal to a wider audience ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Fall Textile Fashion](https://www.trendhunter.com/trends/home-collection-1.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)