# Small-Batch Protein Bars RXBAR Select Disrupts the Way Protein Bars are Made & Purchased By Laura McQuarrie | Published 2020-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rxbar-select References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-rxbar-select-new-handpicked-flavors-made-in-small-batches-301007472.html) & [RXBAR](http://www.RXBAR.com/hot-chocolate) Taking a page from hype-building exclusive product drops, RXBAR Select offers a new way for people to experience products from the [protein bar brand](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars). RXBAR is introducing a collection of [unique flavors in limited quantities](https://www.trendhunter.com/trends/celebration-bar) that can only be purchased online—and consumers either have the chance to act fast and place their order or miss out on trying the small-batch flavor altogether. With each unique flavor that's launched, RXBAR is partnering with influencers. The first launch, Hot Chocolate RXBAR Select, was created with [CrossFit](https://www.trendhunter.com/trends/crossfit-competitor) athlete and long-time RXBAR advocate Cole Sager. Inspired by a classic hot beverage, the bar is full of comforting winter flavors like cocoa and chocolate, plus just a handful of other additions like dates and nuts. Image Credit: RXBAR ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Product Drops:** Opportunity for other brands to adopt a limited edition approach to product releases, creating hype and urgency. - **Online-only Purchases:** Potential for businesses to shift their sales strategy to an online-only model, reaching a wider audience and reducing costs. - **Influencer Partnerships:** Options for brands to collaborate with influencers to co-create and promote unique products, tapping into their dedicated fan base. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity for other protein bar brands to create small-batch, limited edition flavors to generate excitement and drive sales. - **E-commerce:** Opportunity for e-commerce platforms and retailers to enhance user experience by offering exclusive online-only products and engaging customers with limited-time offers. - **Fitness and Nutrition:** Potential for fitness and nutrition companies to leverage influencer partnerships to create co-branded products that align with their target audience's interests and preferences. ## Related on Trend Hunter - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md) - [Expansive Protein Energy Bites](https://www.trendhunter.com/trends/protein-energy-bites.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bar.md) - [Protein-Packed Fall Bars](https://www.trendhunter.com/trends/rxbar-pumpkin-spice.md) - [Rewarding Resistance Bands](https://www.trendhunter.com/trends/rxbands.md) - [Dessert-Flavored Breakfast Bars](https://www.trendhunter.com/trends/rxbar-am-peanut-butter-dark-chocolate.md) - [Energizing Protein-Rich Snack Bites](https://www.trendhunter.com/trends/rxbar-protein-energy-bites.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Spiced Superfood Snack Bars](https://www.trendhunter.com/trends/superfood-protein-bar.md)