# Seasonal Free-From Snack Bars RxBar Holiday Flavors are a Limited-Edition Arrival By Michael Hemsworth | Published 2021-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rxbar-holiday-flavors References: [drugstorenews](https://drugstorenews.com/rxbar-expands-limited-edition-holiday-inspired-flavors) & [rxbar](https://www.rxbar.com) The [RxBar](https://www.trendhunter.com/trends/rxbar-pumpkin-spice) holiday flavors are being launched by the brand to provide consumers with a way to satisfy their craving for seasonal flavors in a free-from, health-conscious manner. The bars include the returning Gingerbread, Pumpkin Spice and Pecan flavors as well as the all-new Snickerdoodle, which are all crafted with [simple ingredients](https://www.trendhunter.com/trends/rxbar-high-protein) that are listed in full on the front of each serving. The bars are being launched by the brand for purchase online as well as in-store at select [Trader Joe's](https://www.trendhunter.com/trends/spiced-cranberry-granola) locations for a limited time. Director of Experience Planning Jenny Lindquist spoke on the new RxBar holiday flavors saying, "Fans always look forward to our limited-edition holiday flavors, and we wanted to give them a little something extra to celebrate the season this year. That’s why we launched new RxBar snickerdoodle — to add something new and exciting to our cozy holiday line-up while bringing back the nostalgic flavors we all know and love.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Free-from Snack Bars:** Opportunity for food companies to create limited-edition flavors and meet the increasing demand for free-from and health-conscious snacks - **Transparency in Ingredient Labeling:** Opportunity for food brands to list all ingredients clearly on packaging to attract consumers looking for simpler, cleaner, and natural ingredients - **Limited-edition Products:** Opportunity for brands to create buzz and consumer demand with seasonal or limited-edition products ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can create limited-edition products and list simple ingredients to attract health-conscious consumers - **Retail:** Retail companies can offer seasonal or limited-edition products in-store or online to attract customers and increase sales - **E-commerce:** E-commerce platforms can partner with food and beverage companies to offer limited-edition and free-from snacks to customers looking for healthier options ## Related on Trend Hunter - [Protein-Packed Fall Bars](https://www.trendhunter.com/trends/rxbar-pumpkin-spice.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bar.md) - [No-Frills Energy Bars](https://www.trendhunter.com/trends/chocolate-cinnamon-brownie.md) - [Festivly Flavored Snacking Bars](https://www.trendhunter.com/trends/gingerbread-soft-bar.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Festively-Themed Nutrition Cookies](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection.md) - [Fall-Flavored Oat Snack Bars](https://www.trendhunter.com/trends/core-bar-pumpkin-spice.md) - [Cookie-Themed Chocolates](https://www.trendhunter.com/trends/cookie-themed-chocolates.md) - [Fall Health Food Bars](https://www.trendhunter.com/trends/pumpkin-spice-snack-bar.md)