# Redesigned Luxury SUVs The New Lexus RX SUV is a Reworked Version of the Original Bestseller By Rahul Kalvapalle | Published 2015-04-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rx-suv References: [gizmag](http://www.gizmag.com/lexus-completely-redesigns-rx-suv/36914/) & [pressroom.lexus](http://pressroom.lexus.com/releases/2015%20nyias%20lexus%202016%20rx%20global%20debut.htm) The 2016 RX SUV is the latest [Lexus](https://www.trendhunter.com/trends/gx-460) to be given a redesign job, and is intended to compete with the likes of the BMW X5, [Mercedes](https://www.trendhunter.com/trends/reimagined-iconic-suv) GLE and [Volvo](https://www.trendhunter.com/trends/2026-volvo-xc90) XC90. Lexus is already known for its edgy styling and this trend continues with the 2016 RX SUV, which features the iconic spindle grille and L-shaped LED running lights to give it a truly distinctive face that will make it stand out among other SUVs on the streets. As par as performance is concerned, this vehicle has a 3.5-liter V6 engine that produces 300 hp and is paired with an 8-speed automatic gearbox. The RX SUV also comes with a whole suit of safety features. Safety, style and speed, the 2016 RX SUV has it all covered. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury SUV Redesigns:** Automakers are redesigning their luxury SUVs with updated features to compete with other luxury car brands, presenting an opportunity for luxury car brands to innovate with new features - **Distinctive Car Features:** Automakers are incorporating unique design features, such as the iconic spindle grille and LED running lights, to make their cars stand out on the road, presenting an opportunity for automakers to further innovate with unique features - **Advanced Car Safety Features:** Automakers are equipping their cars with advanced safety features, such as collision prevention systems and lane departure alerts, presenting an opportunity for car safety tech companies to innovate with new safety features ### Where This Applies - **Luxury Car Brands:** Luxury car brands are redesigning their SUVs to compete with other luxury automakers, presenting an opportunity to incorporate new luxury features and address customer needs - **Automotive Design:** Distinctive design features, such as the spindle grille and LED running lights, are becoming more important for automakers looking to differentiate their brand from others, presenting an opportunity for automotive designers to create new features - **Car Safety Technology:** As automakers equip their cars with advanced safety features, there is a growing opportunity for car safety tech companies to innovate and create new safety features for cars ## Related on Trend Hunter - [Off-Road Luxury SUVs](https://www.trendhunter.com/trends/gx550-overtrail.md) - [Luxury Off-Road SUVs](https://www.trendhunter.com/trends/2025-lexus-gx-550.md) - [Electric All-Wheel-Drive SUVs](https://www.trendhunter.com/trends/lexus-rz-450e.md) - [Angular Trail-Ready SUV Models](https://www.trendhunter.com/trends/2024-lexus-gx.md) - [Luxury Overlanding SUVs](https://www.trendhunter.com/trends/2024-lexus-gx-550-overtrail-aap-sema-build.md) - [Ultra-Efficient SUV Models](https://www.trendhunter.com/trends/hybrid-electric-suv.md) - [Sporty Luxury EV Models](https://www.trendhunter.com/trends/2026-lexus-rz.md) - [Off-Road OEM-Modified SUVs](https://www.trendhunter.com/trends/lexus-lx-600-alpine-lifestyle.md) - [Customized Finishings Off-Road SUVs](https://www.trendhunter.com/trends/lexus-lx-600-offroad-suv.md)