# Jarred Protein Nut Butters RX Nut Butter Focuses on a Free-From Ingredient Profile By Michael Hemsworth | Published 2019-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rx-nut-butter References: [gearpatrol](https://gearpatrol.com/2019/02/15/rxbar-nut-butter-jars-launch/) & [rxbar](https://www.rxbar.com) Consumer food preferences are shifting to a point where they are looking for healthier alternatives for traditional options, which is seeing new variations like the RX Nut Butter be introduced. Coming in pouches and jars, the nut butters are made with the same ingredients that you would find in the brand's [signature nutrition bars](https://www.trendhunter.com/trends/rxbar-high-protein) but is a more versatile format. This allows the nut butters to be used in your favorite recipes and dishes to eliminate the need for [traditional peanut butter](https://www.trendhunter.com/trends/fitcream) that is often filled with a variety of ingredients aside from peanuts. The RX Nut Butter comes in several delicious flavor profiles and only contain one egg white, coconut oil and dates in addition to the respective nut. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthier Nut Butters:** Opportunity to develop and market healthier nut butters that cater to consumer food preferences for natural and fewer ingredients. - **Versatile Format Foods:** Opportunity to develop and market foods in versatile formats that allow for greater variety of use in different recipes and dishes. - **Ingredients Transparency:** Opportunity to develop and market food products that prioritize transparency in the ingredients used to appeal to consumers who prioritize clean and healthy eating options. ### Who This Affects Most - **Nut Butter Manufacturing:** Opportunity for nut butter manufacturers to create and sell healthier versions of traditional nut butters with lesser but more natural ingredients to cater to evolving consumer preferences and compete effectively. - **Food Technology:** Opportunity for food technology companies to develop innovative products and processes that enable the creation of versatile format foods that cater to consumers' evolving preferences and changing lifestyles. - **Healthy Snacks:** Opportunity for healthy snack manufacturers to prioritize transparent ingredients and versatile formats to cater to consumers who prioritize clean and healthy snacking options without compromising on taste and convenience. ## Related on Trend Hunter - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Decadent Nut-Based Snacks](https://www.trendhunter.com/trends/realsy-nut-butter-dates.md) - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [Elevated Almond Butters](https://www.trendhunter.com/trends/revival-almond-butter-spreads.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Almond Butter Oat Bars](https://www.trendhunter.com/trends/pip-and-nut-1.md) - [Powdered Nut-Based Butters](https://www.trendhunter.com/trends/pb2-cashew-powder.md)