# Plant-Based Protein Cereals Rx Cereal Will Come in Three Flavor Options to Choose From By Michael Hemsworth | Published 2021-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rx-cereal References: [drugstorenews](https://drugstorenews.com/rxbar-enters-cereal-aisle) & [rxbar](http://rxbar.com) The new Rx Cereal products are arriving on store shelves to help offer avid fans of the [RxBar](https://www.trendhunter.com/trends/rxbar-granola) protein snacks with a satiating way to start off the day. The cereal is packed with premium ingredients like brown rice, fruit and almonds with 11 to 12-grams of [plant-based protein per serving](https://www.trendhunter.com/trends/catalina-crunch-protein-granola) along with three to four-grams of fiber. The cereal comes in three flavors including Vanilla Almond, Chocolate Almond and Strawberry. Vice President of Marketing at RxBar Jason Moraff spoke on the new Rx Cereal saying, "We’re strong believers in taking an honest, straightforward approach to food and using simple ingredients and protein to help fans fuel their day. That’s why we created Rx Cereal, to bring that approach to a category that needs more wholesome, convenient options that not only taste amazing but are made with real ingredients people recognize.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Proteins:** The trend towards plant-based proteins in mainstream food offerings presents opportunities for further innovation in this category. - **Convenient Breakfasts:** Consumers' desire for convenience in their breakfast choices has led to the creation of unique and innovative products in this space. - **Real Ingredient Substitution:** The trend towards using real ingredients in food and drink products over artificial substitutes creates opportunities for brands to differentiate themselves and appeal to health-conscious consumers. ### Industries Being Reshaped - **Cereal Manufacturing:** Manufacturers of cereal and breakfast foods are constantly looking for ways to innovate and meet the changing demands of consumers. - **Plant-based Food Manufacturing:** The growing trend towards plant-based diets is driving innovation and growth in the plant-based food sector. - **Snack Foods:** The popularity of healthy snack options is driving innovation in the snack food industry, creating opportunities for brands to offer healthy and convenient options to consumers. ## Related on Trend Hunter - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [Protein-Packed Morning Meal Bars](https://www.trendhunter.com/trends/rxbar-am.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md) - [No-Frills Energy Bars](https://www.trendhunter.com/trends/chocolate-cinnamon-brownie.md) - [Dessert-Flavored Breakfast Bars](https://www.trendhunter.com/trends/rxbar-am-peanut-butter-dark-chocolate.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Protein-Enriched Breakfast Cereals](https://www.trendhunter.com/trends/cheerios-protein.md) - [Nostalgic Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/kos-3.md)