# Nutritious Tortilla Crackers RW Garcia Launches Three Cracker Varieties at Whole Foods Markets By Niko Pajkovic | Published 2022-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rw-garcia-1 References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21463-organic-cracker-maker-debuts-at-whole-foods-markets) & [rwgarcia](https://rwgarcia.com/)  Organic tortilla chip brand RW Garcia has announced the launch of three [new cracker varieties](https://www.trendhunter.com/trends/marys-gone-crackers-familysized-packs): Organic Lentil with Turmeric Crackers, Organic Sweet Potato Crackers, and Organic Everything Crackers. All three products will be offered in 5.5-ounce boxes and sold exclusively at Whole Foods Markets throughout the United States. In keeping with RW Garcia's clean label ethos, all of the new crackers are also [completely gluten-free](https://www.trendhunter.com/trends/cheezit-gluten-free) and GMO-free and made with kosher ingredients. As a result, the new line of crackers offers consumers a healthy alternative to traditional potato chips or wheat-based crackers. “Bringing our flagship organic crackers to Whole Foods Market will further broaden our brand’s reach and offer the Whole Foods Market customer more choices for unique, crave-able snacks they can feel good about eating," said Genelle Chetcuti, the chief operating officer of RW Garcia. Image Credit: RW Garcia ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Organic Snack Foods:** Expanding the variety of organic snack foods is a trend. Companies like RW Garcia can innovate in flavors and ingredients to meet consumers' demand for sustainable, healthy snacking. - **Clean Label Foods:** RW Garcia's clean label ethos is in line with the trend of consumers choosing products with recognizable ingredients. There is an opportunity for food companies to develop and promote clean label products as a point of differentiation. - **Gluten-free and Gmo-free Products:** Offering gluten-free and GMO-free products like RW Garcia's new cracker varieties meets the increasing demand from health-conscious consumers. Companies can capitalize on this trend by developing more options in the market. ### Who This Affects Most - **Organic Food Production:** With the rise in demand for organic snack foods, there's an opportunity for organic food producers to innovate in product offerings, flavors, and ingredients. - **Clean Label Food Manufacturing:** Clean label foods are becoming more popular, and food manufacturers can invest in new technology and processes to develop innovative products with simple, recognizable ingredients. - **Gluten-free and Gmo-free Food Manufacturing:** Manufacturers can invest in research and development to create more gluten-free and GMO-free products to keep up with the growing demand for healthier snack options. ## Related on Trend Hunter - [Hidden Vegetables Snack Crackers](https://www.trendhunter.com/trends/pure-organic-baked-crackers.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md) - [Small-Batch Gluten-Free Crackers](https://www.trendhunter.com/trends/once-again-graham-crackers.md) - [Flavor-Packed Mediterranean Crackers](https://www.trendhunter.com/trends/firehook-crackers.md) - [Fermented Sourdough Crackers](https://www.trendhunter.com/trends/sourdough-crackers.md) - [Flavor-Forward Gluten-Free Crackers](https://www.trendhunter.com/trends/miltons-gluten-free-crackers.md) - [Store-Brand Tortilla Chips](https://www.trendhunter.com/trends/storebrand-tortilla-chips.md) - [Gut-Friendly Crackers](https://www.trendhunter.com/trends/gut-friendly-crackers.md) - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers.md)