# Modern Vintage Eyewear RVS by V Updates Old Classics in Sleek Contemporary Forms By Matt Ho | Published 2011-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rvs-by-v References: [rvsbyv](http://www.rvsbyv.com/) [Retro-inspired glasses](https://www.trendhunter.com/trends/hookipa-ultra) have made a huge comeback, and RVS by V is one of the companies with some of the most stylish shades around. But rather than just pumping out [vintage eyewear](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) as it is, the company puts its own twist on the products by giving them a [contemporary aesthetic](https://www.trendhunter.com/trends/bru-eyewear-fall). The aviators have been updated with thicker frames and arms and some of the wayfarers available have their own unique design aspects to stand out from the others on the market. All the glasses are handmade with high quality mazzucchelli acetate. RVS by V shades invoke class and elegance with a wonderful modern touch. The company has breathed new life into old designs, creating glasses that are a must-have for the stylish individual. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Eyewear:** Disruptive innovation opportunity: Explore new design variations and materials for retro-inspired eyewear to appeal to a modern audience. - **Contemporary Aesthetics:** Disruptive innovation opportunity: Develop innovative ways to incorporate contemporary elements into vintage eyewear, attracting customers seeking a unique and stylish look. - **Handmade Craftsmanship:** Disruptive innovation opportunity: Combine traditional craftsmanship techniques with modern materials to create high-quality, one-of-a-kind eyewear pieces. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunity: Integrate technology into fashion accessories to enhance functionality and create a seamless blend of style and practicality. - **Eyewear Manufacturing:** Disruptive innovation opportunity: Utilize sustainable and eco-friendly materials in the production of eyewear to meet the growing demand for environmentally conscious products. - **Luxury Goods:** Disruptive innovation opportunity: Collaborate with artists and designers to create limited edition eyewear collections, offering exclusive and highly coveted products to luxury consumers. ## Related on Trend Hunter - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md)