# Avant-Garde 80s-Inspired Shades The RVS by V Point of View Collection Channel Retro Hollywood By Meghan Young | Published 2013-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rvs-by-v-point-of-view References: [coolhunting](http://www.coolhunting.com/style/point-of-view-from-rvs-by-v.php) & [monocleorder](http://www.monocleorder.com/collections/point-of-view) An expression of individuality is key this summer season and the RVS by V Point of View collection is here to help people tap into what makes them different. It is a line of avant-garde sunglasses inspired by the retro '80s era. Leaving the convoluted [Wayfarer](https://www.trendhunter.com/trends/asap-rocky-1) and [Aviator](https://www.trendhunter.com/trends/randolph-driveworks) crowd behind, men and women will be able to experiment with a range of bold, chic frames that is sure to improve their fashion game immensely. According to co-founder and designer, Vidal Erkohen, RVS by V Point of View takes cues from that decade because "this was the era we were born in. It brings back the best memories for me as a designer." Comprised of eleven styles, the collection specifically channels the fast glam and bold colors of [Hollywood](https://www.trendhunter.com/trends/persol). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Individuality Expression:** The trend of expressing individuality is creating opportunities for unique and customizable fashion accessories like the RVS by V Point of View sunglasses. - **Retro Revival:** The resurgence of retro styles, such as the '80s-inspired RVS by V Point of View sunglasses, presents opportunities for businesses to tap into nostalgia-driven consumer demand. - **Bold and Chic Frames:** The trend of embracing bold and chic frames, exemplified by the RVS collection, offers opportunities for fashion brands to innovate and offer diverse eyewear options. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can leverage the trend of individuality expression and retro revival to create and market innovative products like unique sunglasses. - **Eyewear:** The eyewear industry can embrace the trend of bold and chic frames to design and produce fashionable sunglasses that cater to the preferences of consumers seeking unique and stylish eyewear. - **Nostalgia-driven Fashion:** The fashion industry, particularly within the accessories segment, can tap into the trend of retro revival to create nostalgic-inspired collections that resonate with consumers seeking a blast from the past. ## Related on Trend Hunter - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md)