# Feminine Canned Wines Ruza's Rosé is a Refreshing, Millennial-Influenced Wine By Mary Van Puymbroeck | Published 2017-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ruzas-ros References: [ruzawines.winc](http://ruzawines.winc.com/) & [instagram](https://www.instagram.com/explore/tags/ruzarightnow/) [Canned beverages](https://www.trendhunter.com/trends/19-crimes-canned-wines) are currently having a resurgence in popularity with Millennial audiences and Ruza's Rosé is taking full advantage of this. Favored for their portability and [sleek branding capabilities](https://www.trendhunter.com/trends/modern-can), [canned products](https://www.trendhunter.com/trends/tuttavia) are being embraced by more premium beverage brands who wouldn't have favored this packaging in the past. Ruza, a California Rosé manufacturer is one such brand. It claims that its product tastes exactly the same in a can, and the effervescent quality of the product lasts longer than if poured into a wine glass. Each can makes for a glass and a half of wine and three cans (the size of the standard packs they retail in) is the equivalent of one bottle. Ruza's Rosé uses a direct press method for processing its grapes which gives the product its pretty pink color and is also how wine makers in Provence make their Rosé. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Feminine Canned Wines:** Opportunity to tap into the growing popularity of canned beverages and target Millennial audiences with sleek branding and portable packaging. ### Industries Being Reshaped - **Premium Beverage Brands:** Disruptive innovation opportunity for premium beverage brands to embrace canned packaging and cater to the changing preferences of consumers. - **Wine Manufacturing:** Innovative wine makers can explore the direct press method to produce canned Rosé, offering convenience and longer shelf life to consumers. - **Wine Retail:** Retailers can benefit from selling canned wine packs that provide consumers with a convenient and equivalent alternative to traditional bottles of wine. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md)