# striking orange-hued cheeses Trader Joe’s Rutland Red Leicester Cheese By Katherine Pendrill | Published 2021-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rutland-red-leicester-cheese References: [traderjoes](https://www.traderjoes.com/digin/post/rutland-red-leicester-cheese) [Trader Joe’s](https://www.trendhunter.com/trends/trader-joes-string-cheese) wants to help you take your cheeseboard to the next level with its new Rutland Red Leicester Cheese. Trader Joe’s Rutland Red Leicester Cheese is the newest addition to the brand's Spotlight Cheese lineup. The tasty new cheese is produced in the county of Leicestershire in the U.K. by expert cheesemakers who prepare each batch by hand-coating the blocks of cheese in butter, and then hand-wrapping them in cloth before maturing them. The result is a melt-in-your-mouth cheese with a mild, caramel-y flavor, and icredibly flaky texture. Finally, the cheese is given its striking red-orange hue from the addition of annato, the same natural dye that's used to give Cheddar its signature yellow shade. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hand-crafted Cheese:** There is a trend towards hand-crafted artisan cheeses appealing to consumers who are looking for more unique and gourmet products. - **Natural Food Dyes:** As consumers demand more natural products, there is an opportunity for innovation in the use of natural food dyes, such as annato. - **Premium Cheese Varieties:** There is a growing interest in high-quality and unique cheese varieties, which presents opportunities for premium cheese producers to expand their product lines. ### Sectors Adopting This - **Artisan Cheese Producers:** The growth of hand-crafted and specialty cheeses creates opportunities for small, local cheese producers to cater to a growing market of discerning consumers. - **Natural Food Dye Suppliers:** As more food companies look for natural alternatives to artificial colors, there is a demand for suppliers of natural food dyes, such as annato. - **Premium Cheese Retailers:** With the trend towards premium and gourmet cheese varieties, there is an opportunity for specialty food retailers to offer a wider selection of unique and high-quality cheeses to their customers. ## Related on Trend Hunter - [Bright Orange English Cheeses](https://www.trendhunter.com/trends/trader-joes-red-leicester-cheese.md) - [Multi-Hued English Cheeses](https://www.trendhunter.com/trends/multihued-english-cheese.md) - [Savory Chive-Studded Cheeses](https://www.trendhunter.com/trends/cotswold-double-gloucester-cheese.md) - [Triple Pepper French Cheeses](https://www.trendhunter.com/trends/fromage-pav-red-chili-pepper.md) - [Fig-Studded English Cheeses](https://www.trendhunter.com/trends/figgy-cheddar.md) - [Creamy Scottish Cheeses](https://www.trendhunter.com/trends/orkney-white-cheddar-cheese.md) - [Dried Chili-Infused Cheeses](https://www.trendhunter.com/trends/point-reyes-tomarashi-artisan-cheese.md) - [Grass-Fed Italian Cheeses](https://www.trendhunter.com/trends/italian-lagorai-semisoft-cheese.md) - [Chive-Studded Cheedar Cheeses](https://www.trendhunter.com/trends/smoked-english-cheddar-cheese.md)