# Futuristic Silver Pumps The Ruthie Davis 'Robot' Sandal is Super Hot By Summer Luu | Published 2010-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ruthie-davis-robot-sandal References: [highsnobette](http://www.highsnobette.com/news/2010/09/15/exclusive-ruthie-davis-robot-sandal-premier/) The Ruthie Davis 'Robot' sandal finally strutted down the runway as a part of the Ruthie Davis Spring 2011 collection during New York Fashion Week 2010. These Ruthie Davis 'Robot' sandals feature thick, criss-cross leather straps across the feet in different [metallic colors](https://www.trendhunter.com/trends/veneda-carter-4), along with a [five-inch thin, metal stiletto heel](https://www.trendhunter.com/trends/vida-collection). Super chic and definitely hot, these Ruthie Davis 'Robot' sandals are sure to rock your world. **Implications** - In recent years, the advent and ubiquity of social media have increased the premium placed on individuality and stylistic originality. A brand can capitalize on this by investing in products that are traditional in structure, but [wildly different in design](https://www.trendhunter.com/trends/exoshield-xx01). By combining a conventional product with an unconventional design, the product will attract interest from originality-obsessed consumers and fashionistas. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Individuality:** Opportunity to create products that are traditional in structure, but wildly different in design to cater to the premium placed on individuality and stylistic originality. - **Unconventional Design:** Potential for brands to combine conventional products with unconventional designs to attract interest from originality-obsessed consumers and fashionistas. - **Social Media Influence:** Opportunity to leverage the advent of social media and its impact on fashion to reach a wider audience and promote unique, eye-catching designs. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore innovative designs and incorporate them into traditional products to cater to the premium placed on individuality and stylistic originality. - **Footwear:** Footwear industry can embrace unconventional designs to attract interest from originality-obsessed consumers and fashionistas looking for unique and eye-catching footwear. - **Marketing and Advertising:** Marketing and advertising industry can leverage social media influence to promote fashion brands with distinctive and original designs, targeting a wider audience. ## Related on Trend Hunter - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md)