# Fiercely Forceful Pumps The Ruthie Davis A/W 2011 Collection Packs a Punch By Emily Evans | Published 2011-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ruthie-davis-a-w-2011 References: [highsnobette](http://www.highsnobette.com/news/2011/08/19/ruthie-davis-autumnwinter-2011-footwear/) & [ruthiedavis](http://www.ruthiedavis.com/) If you haven’t heard of the brand Ruthie Davis before, then the Ruthie Davis A/W 2011 collection will sure be a treat. The Ruthie Davis brand is known for their dominating shoes, which have all wearers instantly commanding attention. Within the collection there are even a few [metallic flats](https://www.trendhunter.com/trends/oasis-society) that can act as a fashion alternative for taller ladies or offer a break on those nights when you just don’t feel like strapping on a pair of [sky-high heels](https://www.trendhunter.com/trends/vida-collection) . Whether it’s the [bold patent leather materials](https://www.trendhunter.com/trends/john-fluevog), or the spiked metal accents, this Ruthie Davis A/W 2011 is going to be making a bold statement on the feet of fashionistas this fall! **Implications** - Women love to indulge in accessories that help jazz up their outfits; however those companies not in the jewelry or accessory businesses -- or even those that are -- should be accepting of the growing female desire to take control. Products geared towards women should allow women to command attention and feel empowered. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dominating Shoes:** Companies can create their own versions of high-heeled shoes with bold patent leather materials or spiked metal accents that instantly command attention. - **Fashion Alternatives:** Creating metallic flats that can act as a fashion alternative for taller ladies or offer a break from wearing high heels is an opportunity for companies. - **Empowering Accessories:** As women desire to take control, companies not in the jewelry or accessory businesses should create products geared towards women that allow them to command attention and feel empowered. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can create their own dominating shoes and fashion alternatives to cater to women who love to indulge in accessories that help jazz up their outfits. - **Accessory Industry:** Companies specializing in jewelry and accessories can create products that make women feel empowered and in control. - **Beauty Industry:** Beauty companies can create empowering beauty products that give women the confidence to command attention and feel empowered. ## Related on Trend Hunter - [Comfort-Forward Heel Collections](https://www.trendhunter.com/trends/vicki-collection.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Varied Stylish Supportive Pumps](https://www.trendhunter.com/trends/stessy.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Fabric-Focused Couture Footwear](https://www.trendhunter.com/trends/rubirosa.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)