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# Dazed Drugtography
Ruth Bayer Shoots Portraits of People Getting High

By Tiana Reid | Published 2010-04-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ruth-bayer
References: [dazeddigital](http://www.dazeddigital.com/Photography/article/7376/1/Poppers_Pictures) & [ruthbayer](http://www.ruthbayer.com/)

'Poppers: Photographic Portraits' is a collection of photos by Ruth Bayer of people getting high on poppers (also known as amyl nitrate). Bayer notes poppers create a visual effect that makes people look sexy and heightens their sensual awareness.

Inspired by [nights clubbing](https://www.trendhunter.com/trends/studio-54) in San Francisco, the project started out by simply [photographing her friends](https://www.trendhunter.com/trends/frames-booth). Not too long after, Ruth Bayer was steadily drawing in a string of volunteers in chemically altered states that make up her [latest book](https://www.trendhunter.com/trends/holy-ohio).

**Implications** - Ruth Bayer is analytical about her subjects. "Most have a twinkle in the eye -- it seems like there's an unspoken invitation from the sitter to share the experience, or at least convey it to the viewer."

Bayer's excellent captures of that shared experience makes her a photographer to watch in my eyes. Expect to see more from her in the near future.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 100% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Chemically Altered Portraiture:** The trend of photographing people in chemically altered states offers opportunities for disruptive innovation in the fields of art and photography.
- **Enhanced Visual Effects:** The trend of using substances like poppers to create visual effects presents disruptive innovation opportunities in the fields of fashion photography and advertising.
- **Heightened Sensual Awareness:** The trend of capturing moments of heightened sensual awareness through photography opens up disruptive innovation opportunities in the realms of sensual marketing and experiential art.

### Who This Affects Most

- **Art:** The art industry can explore disruptive innovation opportunities in chemically altered portraiture to push boundaries and challenge traditional artistic norms.
- **Photography:** The photography industry can leverage the trend of enhanced visual effects to create captivating and immersive experiences for clients in various sectors.
- **Fashion:** The fashion industry can embrace the trend of heightened sensual awareness to create provocative and attention-grabbing campaigns that resonate with their target audience.

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