# Mexican QSR Partnerships Good 2 Go Partnered with Rusty Taco to Expand Customer Access By Colin Smith | Published 2024-06-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rusty-taco References: [restaurantdive](https://www.restaurantdive.com/news/good-2-go-partnership-rusty-taco-qsr/717773/) & [rustytaco](https://rustytaco.com/)  [Good 2 Go](https://www.trendhunter.com/trends/good-baklava), a convenience store chain, has announced an expansion of its partnership with Rusty Taco, a Mexican quick-service restaurant ([QSR](https://www.trendhunter.com/trends/chipotle-mexican-grills)). This collaboration will see Rusty Taco opening seven new locations within Good 2 Go stores in Colorado, marking the restaurant’s first presence in the state. Previously, Rusty Taco had established two locations within Good 2 Go stores in Ammon, Idaho, and Herriman, Utah. The decision to expand was influenced by positive feedback from these initial locations. This partnership represents Rusty Taco’s first venture into co-locating with convenience stores. The new Rusty Taco locations will be situated in various cities across Colorado, including Denver, Colorado Springs, and Castle Rock. This move aligns with a broader trend of [QSRs partnering with convenience stores](https://www.trendhunter.com/trends/walmart-and-burger-king) to enhance customer convenience and expand their market reach. Image Credit: Good 2 Go, Rusty Taco ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 54% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Qsr-convenience Store Collaborations:** The partnership between convenience stores and quick-service restaurants is creating new opportunities to increase market reach and customer convenience. - **In-store Restaurant Concepts:** Embedding QSR units within established retail environments allows for unique dining experiences that cater to on-the-go customers. - **Regional Expansion of Qsrs:** The targeted growth of quick-service restaurants into new geographic areas suggests a strategy focused on regional market penetration and brand recognition. ### Where This Applies - **Convenience Store Retail:** Retailers in the convenience sector can benefit from incorporating foodservice options to enhance customer foot traffic and diversify their offerings. - **Quick-service Restaurants:** The QSR industry is finding innovative ways to expand their customer base by integrating with familiar retail locations. - **Franchising and Licensing:** This partnership model underscores the potential for franchise growth through strategic alliances with non-traditional retail partners. ## Related on Trend Hunter - [Inaugural Mexican QSR Locations](https://www.trendhunter.com/trends/chipotle-mexican-grills.md) - [Convenience Dining Growth](https://www.trendhunter.com/trends/Convenience-dining-growth.md) - [Taco QSR Expansions](https://www.trendhunter.com/trends/fuzzys-taco-shop-2.md) - [Restaurant-Convenience Store Expansions](https://www.trendhunter.com/trends/pump-pantry-expands.md) - [Heat-And-Serve Burrito Line Expansions](https://www.trendhunter.com/trends/quality-mart.md) - [American Restaurant Partnerships](https://www.trendhunter.com/trends/qdoba-x-leo-burnett.md) - [Unified QSR Platforms](https://www.trendhunter.com/trends/unified-qsr-platforms.md) - [QSR-Inspired Side Dishes](https://www.trendhunter.com/trends/rustlers-sidekicks.md) - [Regional Delivery Partnerships](https://www.trendhunter.com/trends/Regional-delivery-partnerships.md)