# Coin-Made Character Ads The Rusty Quarters Retro Arcade & Museum Campaign is Creatively Clever By Meghan Young | Published 2012-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rusty-quarters-retro-arcade-museum References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/michael-arney-rusty-quarters-advertising) & [rqarcade](http://www.rqarcade.com/) The [Rusty Quarters Retro Arcade & Museum](https://www.trendhunter.com/trends/surf-lifestyle-brand) ad campaign has been cleverly executed. Inspired not only by the focus on the organization itself, but also by its name, the [print ads](https://www.trendhunter.com/trends/dreamies-treats) are centered around classic gamer characters made out of quarters. Although some may think that concept is obvious, others will view it as incredibly creative. Designed by Michael Arney, the Rusty Quarters Retro Arcade & Museum ad campaign has been captured in very specific locations, ones where loose change is a common sighting. These include under couch pillows and on the car floor. Each print ad reads, "Find your game," suggesting not so subtly that people should look in these places for quarters of their own to use at Rusty Quarters. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Coin-driven Advertising:** Incorporating coins into ad campaigns can create clever and eye-catching marketing strategies. - **Nostalgic Gaming:** Using classic gamer characters and arcade themes in advertising appeals to nostalgic consumers. - **Interactive Print Ads:** Print ads that encourage audience participation and engagement can leave a lasting impression. ### Where This Applies - **Advertising:** Coin-made character ads present an opportunity for advertisers to create innovative and attention-grabbing campaigns. - **Gaming:** Retro arcade and museum campaigns can attract gaming enthusiasts and revive interest in classic gaming experiences. - **Printing:** The use of interactive print ads in the Rusty Quarters campaign highlights the potential for creativity and engagement in the printing industry. ## Related on Trend Hunter - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md)