# Rustic Sisterhood Photography These Friends Share Their Love for the Country in 'Rustic Romance' By Sarah Dos Santos | Published 2013-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rustic-romance References: [nextdoormodel](http://www.nextdoormodel.com/rustic-romance-hunter-denoyelles-makaila-nichols-jackie-hoag-trina-waicul/) & [facebook](https://www.facebook.com/JessieDeeCreative) 'Rustic Romance' is a beautiful outdoor shoot by photographer Jessie Dee. The models pose in a sunny field and pet the cows, getting back to nature. The group of girls are reminiscent of the girls from the movie 'Sisterhood of the Travelling Pants,' as they are dressed in a [country girl fashion](https://www.trendhunter.com/trends/frye-x-aurate) and band together over a common interest. Instead of bonding over a pair of magic jeans, they share their love for the [countryside](https://www.trendhunter.com/trends/english-countryside-retreats). This photoshoot was so appropriately named 'Rustic Romance' because it really captures the essence of certain fashion pieces that are inspired by country life: [denim jackets](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), cow print, sheer material, hippie-style glasses and shirts that tie around the abdomen. The shoot is bright and colorful, showing the fun of teenaged years and being set in the outdoors, it takes you back to a simpler time. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rustic Fashion:** The popularity of rustic-style fashion pieces inspired by rural living is on the rise, creating opportunities for companies to create innovative, sustainable materials with a rustic look and feel. - **Outdoor Adventures:** Young people's desire to get away from it all and immerse themselves in nature presents an opportunity for businesses to offer outdoor experiences that cater to this burgeoning trend. - **Friendship Bonding:** The Sisterhood of the Travelling Pants-style bonding over common interests such as nature and fashion could lead to innovative social platforms that bring like-minded people together. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry can explore sustainable materials that have a rustic, country-inspired look and feel to capitalize on the popularity of this trend. - **Hospitality and Tourism:** With young people's increasing desire to escape from the city and reconnect with nature, businesses in the hospitality and tourism industry can create experiences that cater to this target market's needs. - **Social Media:** Companies can capitalize on the desire for young people to bond with others over common interests by developing innovative social media platforms that encourage like-minded individuals to connect and share experiences. ## Related on Trend Hunter - [Countryside-Inspired Natural Textile Capsules](https://www.trendhunter.com/trends/rustic-retreat.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [California-Inspired Ranch Hotels](https://www.trendhunter.com/trends/sun-ranch.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)