# Cabin-Chic Apparel Branding Online Store Deerz’s Makeover is the Ultimate in Rustic Design By Farida Helmy | Published 2014-01-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rustic-design References: [thedsgnblog](http://thedsgnblog.com/post/73843410036/eskimo) & [eskimodesign.ru](http://eskimodesign.ru/?lang=en) Just looking at these cozy, comfy and rustic designs gives one the feeling of being all bundled up with a glass of wine in front of a roaring fire on a cold night in an exotic cabin in the middle of nowhere. This [shabby chic and rustic design](https://www.trendhunter.com/trends/cracker-barrel-rebrand) comes in the form of recently renovated and re-branded online store Deerz and all its warm goodies. Known for its quality sweaters and pullovers with Scandinavian patterns, Deerz got Russian design studio Eskimo to help match the quality of its rustic designs with its branding and look. Using monochrome logotype with unique lettering, props from nature, soft and fluffy animal (hopefully faux) furs, birch wood and picturesque accessories, Deerz looks like provincial homespun European luxury. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 34% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Shabby Chic Fashion:** Creating cozy and rustic designs that evoke a sense of comfort and warmth. - **Rustic Branding:** Using natural elements and provincial aesthetics to enhance a brand's image. - **Scandinavian-inspired Patterns:** Incorporating unique Scandinavian patterns into clothing designs for a trendy and distinctive look. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity for brands to tap into the shabby chic trend and offer consumers cozy and rustic fashion options. - **Design and Branding:** Disruptive innovation opportunities for design studios to collaborate with fashion brands and create rustic branding experiences. - **Home Decor and Accessories:** Opportunity for businesses to offer rustic home decor and accessories that align with the shabby chic aesthetic. ## Related on Trend Hunter - [Coziness-Inspired Interior Design Brands](https://www.trendhunter.com/trends/coottage-core-category.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Nordic-Inspired Alpine Retreats](https://www.trendhunter.com/trends/chalet-bertha.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Natural Comfort Chalets](https://www.trendhunter.com/trends/chalet-cocagne.md) - [Rustic Forest Timber Cabins](https://www.trendhunter.com/trends/rever-drage.md) - [Countryside-Inspired Natural Textile Capsules](https://www.trendhunter.com/trends/rustic-retreat.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md)