# Rustic Cookie Branding This Cookie Packaging Reflects Its Content's Wholesome Ingredients By Mishal Omar | Published 2016-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rustic-cookie References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/holistic-baking-company.html) & [taniazee.squarespace](https://taniazee.squarespace.com/) This [rustic cookie branding](https://www.trendhunter.com/trends/realfoods-by-organico-biscuits) ensures that consumers know that the ingredients of the desserts are as wholesome and healthy as their packaging looks. The cookies were designed by San Francisco-based Tania Zhurbenko and come in three different flavors -- each of which are infused with [healthy ingredients](https://www.trendhunter.com/trends/cleveland-kitchen1). With a goji chocolate chip, a blueberry walnut oatmeal and a hazelnut macadamia chocolate, the rustic cookies certainly do not lack flavor. The packaging comes in several shades of brown with bold labeling that explains the healthy quality of the cookies. The boxes also feature a [small transparent opening](https://www.trendhunter.com/trends/scotts-protein-ball) through which consumers are able to see their contents. This cookie branding does an excellent job of ensuring that consumers are aware of the benefits of the flavorful desserts. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthy Rustic Branding:** Opportunity for food companies to use rustic packaging designs to visually communicate the use of healthy, wholesome ingredients. - **Transparent Packaging:** Opportunity for packaging companies to create transparent packaging that allows consumers to see the product inside, promoting transparency and quality assurance. - **Flavored Cookies with Health Benefits:** Opportunity for food companies to infuse popular desserts with healthy ingredients, catering to health-conscious consumers. ### Who This Affects Most - **Food and Beverage Industry:** Food companies can utilize the trend of healthy rustic branding and flavored cookies with health benefits to attract health-conscious consumers. - **Packaging Industry:** Packaging companies can invest in creating transparent packaging designs that increase the appeal of the product to consumers. - **Retail Industry:** Retailers can stock the trending flavored cookies with health benefits and display them with their rustic packaging designs to attract health-conscious consumers and boost sales. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Nostalgic Health-Conscious Snacks](https://www.trendhunter.com/trends/lexington-bakes.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Radically Transparent Treats](https://www.trendhunter.com/trends/lexington-bakes-radical-ingredient-transparency.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Crispy Clean-Label Cookies](https://www.trendhunter.com/trends/maxines-heavenly-crispy-cookies.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)