# Farm-Inspired Snack Branding These Rustic Chips Are Packaged With a Down-Home Design By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rustic-chips References: [thedieline](http://www.thedieline.com/blog/2016/7/12/chip-off-the-old-block?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=thedieline) & [work.phd3.co.nz](http://work.phd3.co.nz/) These rustic chips are appropriately named 'Chip Off the Old Block' thanks to their farm-inspired brand identity. The branding of these chips has the same down-home charm that their name does, ensuring that consumers are aware of the [fresh, farm-made quality](https://www.trendhunter.com/trends/fruit-bliss) of the potatoes the snacks are made from. Each of the bags is covered with a picture of overalls to reflect the fact that the rustic chips come from a business that has been kept alive by three generations of farmers. The branding is also able to accurately reflect the healthy benefits of these chips. By establishing itself as a fresh and independent business, this brand is able to emphasize its own rustic charm while setting itself apart from [competing chip distributors](https://www.trendhunter.com/trends/cooper-street-snacks). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rustic Packaging:** Opportunity for chip brands to adopt farm-inspired branding that reflects a down-home charm. - **Farm-to-table Marketing:** Opportunity for food manufacturers to highlight the fresh, farm-made quality of their products through branding. - **Heritage Storytelling:** Opportunity for brands to showcase their history and generational expertise to establish authenticity and trust. ### Who This Affects Most - **Snack Food Industry:** Opportunity for snack brands to differentiate themselves through unique packaging that exemplifies a rustic and farm-inspired design. - **Food Packaging Industry:** Opportunity for packaging companies to develop farm-inspired designs that evoke a sense of freshness and authenticity. - **Marketing and Advertising Industry:** Opportunity for marketing agencies to help brands build a narrative around their heritage and use it as a positioning tool to connect with consumers. ## Related on Trend Hunter - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)