# Refined Nutty Branding Nocciolart's Rustic Branding Identity is Simple and Charming By Farida Helmy | Published 2014-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rustic-branding-identity References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/nocciolart.html) & [studiosannaadv](http://www.studiosannaadv.com) Using the history and traditions of hazelnuts as their inspirational muse, Nocciolart went for a rustic branding identity that perfectly embodies the product and its delicious essence. Designed by Italian design studio Studio Sanna Adv, the [striking Nocciolart packaging design](https://www.trendhunter.com/trends/dried-fruits-and-nuts) shines a spotlight on the [Piedmont hazelnuts](https://www.trendhunter.com/trends/chocolate-hazelnut-cream-liqueur) because they are universally recognized as the best in the world -- so why not toot their own horn for marketing reasons when they have the goods to back it up? The charming and refined packaging doesn't only look good but comes with a homage of information about the hazelnuts and their benefits. What makes this rustic branding identity unique is its simplicity and how they are able to relay a message without the over-the-top drama found in some branding designs. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Rustic Branding:** Opportunity for disruptive innovation in creating simple and charming branding designs that evoke a sense of tradition and authenticity. - **Hazelnut Marketing:** Opportunity to capitalize on the recognition and reputation of superior Piedmont hazelnuts to enhance marketing efforts. - **Informative Packaging:** Opportunity to incorporate informative content on packaging to educate consumers about product benefits and create a unique brand experience. ### Industries Being Reshaped - **Food Packaging:** Opportunity for disruptive innovation in designing packaging that combines rustic aesthetics with informative content to enhance brand appeal. - **Nut Industry:** Opportunity to leverage the reputation of superior hazelnuts as a marketing strategy to differentiate brands and drive consumer preference. - **Design and Branding:** Opportunity to explore minimalist and traditional design approaches that create a unique and memorable brand identity. ## Related on Trend Hunter - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md)