# Quintessentially Russian Vodkas Urzhum Distillery's Russian Vodka Bottle Features a Dymkovo Doll By Laura McQuarrie | Published 2014-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/russian-vodka-bottle References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/vyatskaya-guberniya-vodka.html) & [alexandrov-design](http://www.alexandrov-design.com/) The Alexandrov Design House was put to the task of developing a very Russian vodka bottle for the Urzhum distillery, and chose to focus its efforts on pulling inspiration from the Vyatka province. A known symbol for the province are Dymkovo toys and this design brings out the vibrancy of the province with [vivid colors, shapes and lace-like patterning](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). Although it seems like a vodka bottle with an image of a doll on it could easily be overly feminine, the color scheme and all of the detailing puts much more of a focus on being Russian than it does being girly. Even though vodka has strong ties to Russia, [this bottle design](https://www.trendhunter.com/trends/collectible-spirits-bottle) strengthens and celebrates the connection. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Regional-inspired Packaging:** Creating product packaging that draws inspiration from a specific region's cultural symbols and aesthetics. - **Gender-inclusive Design:** Designing products and packaging that appeal to both genders, breaking away from traditional gender stereotypes. - **Heritage Branding:** Emphasizing the historic and cultural heritage of a brand through its packaging and design. ### Where This Applies - **Alcohol Beverage:** Opportunity for alcohol brands to explore innovative packaging designs that incorporate cultural symbols and appeal to a wider audience. - **Design and Packaging:** Opportunity for designers and packaging companies to develop unique and culturally inspired designs for various products. - **Tourism and Souvenirs:** Opportunity for souvenir companies and tourist destinations to create products that represent and celebrate the local culture and traditions. ## Related on Trend Hunter - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Propellant Charge Tube-Housed Vodkas](https://www.trendhunter.com/trends/ukrainian-spirit.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Charitable Ukrainian-Themed Vodkas](https://www.trendhunter.com/trends/stoli.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md)