# Small-Batch Russian-Style Yogurts Pavel’s Yogurt Features Cultures Started in Russia 100 Years Ago By Laura McQuarrie | Published 2020-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/russian-style-yogurt References: [newhope](https://www.newhope.com/products-and-trends/5-natural-brands-pushing-craft-and-artisanal-trend) & [pavels.net](https://www.pavels.net/) Pavel’s Yogurt is a Russian-style yogurt that's made in small batches and is said to have a mild taste with low acidity and tartness. The product is made with a family recipe that features a blend of yogurt cultures that started in Russia over a century ago, and no preservatives, stabilizers or emulsifiers. Along with milk sourced from Northern California, the simple, [minimally processed ingredients](https://www.trendhunter.com/trends/onken-naked-big-pots) in the yogurt are treated with the same [small-batch, artisanal process](https://www.trendhunter.com/trends/pasture-raised) Pavel learned from his family in the late 1800s. According to the brand, this gives the product a "gentle consistency and delicate mouthfeel" and it can be compared to handmade yogurts found in Eastern Europe, the Mediterranean and India. Image Credit: Pavel’s Yogurt ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Small-batch Yogurts:** A trend in creating unique and specialty yogurts made in small batches using traditional techniques and recipes. - **Culturally-diverse Yogurts:** A trend in appreciating and highlighting yogurts with unique regional origins and cultural significance. - **Minimal Ingredient Yogurts:** A trend in creating yogurts with minimal and natural ingredients, free from preservatives, stabilizers, and emulsifiers. ### Sectors Adopting This - **Dairy Industry:** Opportunities for small-scale dairy producers to experiment with unique yogurt cultures and production methods. - **Artisanal Food Industry:** Opportunities for artisanal food producers to create unique yogurts that focus on traditional techniques and high-quality ingredients. - **Health and Wellness Industry:** Opportunities for health and wellness companies to market these unique yogurts as natural, healthy alternatives to mass-produced yogurts with artificial preservatives and additives. ## Related on Trend Hunter - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Yogurt Retail Debuts](https://www.trendhunter.com/trends/organic-skyr-yogurt.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Highly Stable Yogurt Cultures](https://www.trendhunter.com/trends/delvofresh-pioneer-starter-cultures.md) - [Tart Functional Yogurts](https://www.trendhunter.com/trends/real-living-yogurt.md) - [European-Style Sour Creams](https://www.trendhunter.com/trends/alexandre-family-farm.md) - [Premium French-Inspired Yogurts](https://www.trendhunter.com/trends/la-fermiere-debuts.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md)