# Skip Work For Sex Russia Supports Staying In Bed By Rose A. Valenta | Published 2007-09-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/russian-sex References: [news.bbc](http://news.bbc.co.uk/2/hi/europe/6990802.stm) & [news.bbc](http://news.bbc.co.uk/2/hi/europe/6990802.stm) In an effort to celebrate National Day with a baby boom, couples in the Russian town of Ulyanovsk are being encouraged to [take a day off from work](https://www.trendhunter.com/trends/siggis1) to have sex. Russian president, Vladimir Putin hopes the planned conception results on a baby boom next June 12th, offering money and prizes for those who give birth on the holiday. The long-term goal is to boost the country's birth rate which has been on a steady decline since the collapse of the Soviet Union. [Caviar with that?](https://www.trendhunter.com/trends/valentines-caviar-collections) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **National Day Baby Boom:** Disruptive innovation opportunity: Develop special promotions or incentives for couples to conceive on national holidays to increase birth rates. - **Incentivized Births:** Disruptive innovation opportunity: Create programs where governments or companies offer rewards or benefits for couples who give birth on specific dates to encourage population growth. - **Declining Birth Rates:** Disruptive innovation opportunity: Explore solutions to address the societal and economic challenges caused by decreasing birth rates, such as implementing policies or programs to incentivize and support parenthood. ### Industries Being Reshaped - **Hospitality and Tourism:** Disruptive innovation opportunity: Develop special vacation packages or hotel promotions targeting couples who want to conceive on specific dates or during national holidays. - **Healthcare and Insurance:** Disruptive innovation opportunity: Design unique insurance plans or healthcare services that provide coverage and benefits specifically for couples who plan to conceive or give birth on certain days. - **Government and Policy:** Disruptive innovation opportunity: Create policies or programs that encourage population growth by offering incentives for couples who give birth on national holidays or specific dates. ## Related on Trend Hunter - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Booze-Branded PTO Giveaways](https://www.trendhunter.com/trends/reyka-vodkas-contest.md) - [Celebratory Lube Giveaways](https://www.trendhunter.com/trends/free-lube.md) - [Seafood Breakfast Kits](https://www.trendhunter.com/trends/breakfast-in-bed-kit.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Dumpling-Inspired Valentine’s Day Promotions](https://www.trendhunter.com/trends/romantic-experience.md) - [Sensualized Dinner Dates](https://www.trendhunter.com/trends/ky-desire-darkroom.md) - [Empowering Self Care Holidays](https://www.trendhunter.com/trends/vagentines-day.md)