# Roulette-Inspired Pizzas Planta's Limited-Edition Russian Roulette Pizza Has a Hidden Thai Pepper By Laura McQuarrie | Published 2017-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/russian-roulette-pizza References: [instagram](https://www.instagram.com/p/BcalmtLAE89/?taken-by=plantarestaurants) & [plantarestaurants](https://www.plantarestaurants.com/location/planta-yorkville/#yorkville-dinner/) Planta is an innovative restaurant based out of Toronto that caters to plant-based diners, and for the month of December, it is serving a Russian Roulette Pizza that caters to those with a sense of adventure. The [plant-based pizza](https://www.trendhunter.com/trends/plantbased-pizzas1) introduces a thrilling eating experience, as one of the slices contains concealed Thai pepper. In terms of spiciness, Thai peppers are known to have less heat than habaneros, but are more than 20 times hotter than jalapeños. Knowing that many consumers crave unforgettable experiences centered around food, a number of brands are putting together fun products that play on the risks and rewards of a game of Russian roulette. While [Doritos](https://www.trendhunter.com/trends/doritos-roulette-flamin-hot-limon) Roulette bags are filled with a few extremely spicy chips, games like [Bean Boozled](https://www.trendhunter.com/trends/salad-protein-booster) have players take their chances when it comes to sampling either delicious or unsavory jelly bean flavors. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Roulette-inspired Foods:** There is a growing consumer interest in unique and thrilling eating experiences that involve a random or risky element. - **Plant-based Dining:** The trend towards plant-based diets is continuing to gain momentum, creating opportunities for innovative restaurants and food companies. - **Fun Food Products:** Many brands are creating playful and enjoyable food products that offer consumers a break from the mundane and ordinary. ### Industries Being Reshaped - **Restaurants:** Restaurants that offer unique and thrilling dining experiences, such as roulette-inspired dishes, can attract adventurous diners and stand out in a competitive market. - **Plant-based Food Industry:** As more consumers adopt plant-based diets, there are opportunities for food companies to innovate and create new products that cater to this growing market. - **Snack Food Industry:** Brands that create fun and playful snack products, such as Doritos Roulette, can appeal to consumers who crave exciting and unique food experiences. ## Related on Trend Hunter - [Fiery Roulette Pizzas](https://www.trendhunter.com/trends/halloween-double-roulette.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Spicy Cheese Pizzas](https://www.trendhunter.com/trends/spicy-cheese-pizza.md) - [Spicy Pizza Crusts](https://www.trendhunter.com/trends/tnt-flavored-crust.md) - [Increasingly Spicy Collaboration Pizzas](https://www.trendhunter.com/trends/banza-x-tabasco-hotter-by-the-bite-pizza.md) - [Spicy Pepperoni Slices](https://www.trendhunter.com/trends/margherita-jalapeno-pepperoni.md) - [Sour-Spicy Pizza Recipes](https://www.trendhunter.com/trends/spicy-hot-chicken-pickle-pizza.md) - [Sensorial Pizza Items](https://www.trendhunter.com/trends/sweet-and-spicy-menu-offerings.md)