# Steamy Truck Saunas The Russian Portable Sauna Heats up on the Move By Jennifer Gosnell | Published 2012-05-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/russian-portable-sauna References: [wired](http://www.wired.com/autopia/2012/05/mobile-sauna/?pid=1984) & [architizer.tumblr](http://architizer.tumblr.com/post/22672805130/russian-saunas-on-the-move) The Russian Portable Sauna, built by a group of Russian men, offers a [traditional Russian steam](https://www.trendhunter.com/trends/thermasol-1) on the go. Situated inside a large military truck, the physical conditioning offered by the [automotive sauna](https://www.trendhunter.com/trends/tiny-sauna-house) is a serious endeavour. First, customers must get acclimatized to the sauna with extreme heat. Then, they are taken to the chill out area to relax before re-entering and being massaged with oak branches in an effort to up blood circulation throughout the body. In the small space, the heat is trapped and offers the [perfect sauna conditions](https://www.trendhunter.com/trends/sauna-models) for chilly Russian winters. Wired reporter Jeremy Hart got to experience this bizarre automotive service first hand. After his steam, as is pictured, he was then surprised with a full body snow attack by the operators of this machine. Ultimately, the Russian portable sauna offers a toasty solution to cold Russian drives. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Saunas:** Create portable sauna experiences for customers on the go. - **Extreme Heat Experiences:** Develop unique services that offer extreme heat experiences for customers. - **Innovative Spa Concepts:** Explore unconventional spa concepts that provide unique and memorable experiences to customers. ### Sectors Adopting This - **Wellness & Spa:** Integrate mobile sauna services into the wellness and spa industry. - **Automotive:** Collaborate with automakers to incorporate portable saunas into vehicles. - **Tourism & Hospitality:** Introduce mobile sauna experiences as a popular tourist attraction or hotel amenity. ## Related on Trend Hunter - [Teardrop Sauna Trailers](https://www.trendhunter.com/trends/saltsaun-nw-trailer.md) - [Modern Mobile Sauna Cabins](https://www.trendhunter.com/trends/aquila-sauna.md) - [Portable Sauna Tents](https://www.trendhunter.com/trends/portable-outdoor-sauna.md) - [Portable Tent-Style Saunas](https://www.trendhunter.com/trends/iam-sauna.md) - [Pop-Up Steam Saunas](https://www.trendhunter.com/trends/saunazen.md) - [Portable Luxury Saunas](https://www.trendhunter.com/trends/thermowood-minicube-sauna.md) - [Portable Exterior Sauna Tents](https://www.trendhunter.com/trends/outdoor-tent-spa.md) - [Promotional Cold Saunas](https://www.trendhunter.com/trends/cold-sauna.md) - [Compact Mobile Sauna Homes](https://www.trendhunter.com/trends/tiny-sauna-house.md)