# QR Coded Pavilions The Russian Pavilion at the Venice Architecture Biennale Exhibits Technology By Alexandra Serrano | Published 2012-08-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/russian-pavilion-at-the-venice-architecture-biennale References: [dezeen](http://www.dezeen.com/2012/08/29/russian-pavilion-at-venice-architeture-biennale-2012/) & [labiennale.org](http://www.labiennale.org/en/architecture/) Showcasing epitomized technology and architecture, the Russian Pavilion at the [Venice Architecture Biennale](https://www.trendhunter.com/trends/from-the-coastline-we-progress) is a marvel. QR codes are used to entirely cover the top floor of the Russian Pavilion. Visitors of the pavilion are encouraged to use tablets that decode the surface in order to unravel the contents of the exhibit. The focal theme of the exhibit it exploration of a new Russian city dedicated to information and studies in science. The pavilion as a whole is a large [architectural juxtaposition](https://www.trendhunter.com/trends/radius-transformation-pavilion). This is achieved by contrasting the aforementioned top floor with a lower pavilion level that exhibits the secretive and gated science towns that were established during the Soviet Union. Contrasting open source with its antithesis is striking, and an interesting expression of modern day Russia. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **QR Code Technology:** Exploring the use of QR codes as a means to enhance visitor experience and provide interactive exhibits. - **Architecture and Technology Integration:** Combining architecture and technology to create immersive and innovative exhibition spaces. - **Contrasting Open Source with Traditional:** Highlighting the contrast between open and closed systems, and exploring the potential disruptive innovations in bridging the gap. ### Industries Being Reshaped - **Architecture:** Incorporating technology into architectural designs to create interactive and engaging spaces. - **Information Technology:** Developing new applications and software that utilize QR codes for interactive experiences. - **Cultural Exhibitions:** Revolutionizing the way cultural exhibitions are presented and experienced through the integration of technology and design. ## Related on Trend Hunter - [Living Structure-Based Pavilions](https://www.trendhunter.com/trends/canada-pavilion.md) - [Reflective Indoor Gardens](https://www.trendhunter.com/trends/space-caviar.md) - [Sleek Spiralling Ramp Pavilions](https://www.trendhunter.com/trends/czech-pavilion.md) - [Pointy Paper Lantern Pavilions](https://www.trendhunter.com/trends/paper-lantern-pavilion.md) - [Code-Generated Pavilion Structures](https://www.trendhunter.com/trends/the-orb.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Earth-Filled Heritage Exhibitions](https://www.trendhunter.com/trends/brazil-pavilion.md) - [Glowing Sphere Art Pavilions](https://www.trendhunter.com/trends/netherlands-pavilion.md) - [Public Pavilion Architecture](https://www.trendhunter.com/trends/tess-pavilion.md)