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# Exotic Grand Openings
A Russian Computer Store Opening Celebrates with Stripteases

By Luisa Amanda Gomes | Published 2010-04-12 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/russian-computer-store-opening
References: [englishrussia](http://englishrussia.com/index.php/2010/04/09/striptease-in-bratsk/)

A Russian Computer store in Bratsk, Russia had a grand opening that garnered a lot of attention. Of course, when someone opens their new business they want to create a buzz around their establishment by having an event that's hard to ignore.

Well, this Russian computer store definitely found event that would be hard to ignore, as their grand opening showcased Russia's best stripteasers at their [public square](https://www.trendhunter.com/trends/new-york-city-popup-event).

Perhaps the owners of the computer store were targeting one type of customer base with this type of event and from the looks of the pictures of their grand opening, it was successful.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 44% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Shocking Marketing Events:** Businesses using unconventional and provocative events to generate buzz and attract attention.
- **Targeted Customer Experience:** Businesses creating unique events and experiences to specifically cater to a niche customer base.
- **Unconventional Advertising Strategies:** Companies employing unconventional advertising methods to stand out and gain notoriety.

### Sectors Adopting This

- **Retail:** Retailers organizing attention-grabbing events to attract customers and generate brand awareness.
- **Entertainment:** Entertainment industry incorporating provocative elements to captivate audiences and create hype.
- **Advertising:** Advertising agencies and companies employing disruptive tactics to cut through the clutter and draw attention to their brands.

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