# Odd Rubber Advertisements Russian Billboard Promotes Safety and Tires? By Jessica Marcel | Published 2010-01-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/russian-billboard References: [gawker](http://gawker.com/5445479/condom-featured-illogically) & [copyranter.blogspot](http://copyranter.blogspot.com/2010/01/winner-for-strangest-use-of-condom-in.html) This Russian billboard caused some initial head-scratching. The slogan on the Russian billboard roughly translates to ‘A complete set of road rubber,’ and the picture is of four tires and a condom. The Copyranter blog awarded a prize to the billboard for ‘strangest use of a condom in an ad.’ Since the bewilderment, commentators have added that it would appear the Russian billboard is for an [AIDS awareness campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign), and that it may be targeted at Russian streetwalkers. While that adds a little bit of sense to the message, it still leaves this as one of the [weirdest billboards on the Internet](https://www.trendhunter.com/trends/3d-billboards). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Unconventional Advertising:** Unconventional advertising methods can capture a wider audience and generate buzz for a product or campaign. - **Social Messaging:** Social messaging can be an effective way to spread a message and raise awareness for a cause or campaign. - **Targeted Advertising:** Targeting a specific audience can be an effective way to get a message across and raise awareness. ### Industries Being Reshaped - **Marketing and Advertising:** Marketing and advertising professionals can take inspiration from this unconventional ad campaign. - **Nonprofit and Social Advocacy:** Nonprofit and social advocacy organizations can utilize unconventional advertising methods to generate awareness and promote their cause. - **Sexual Health:** Sexual health organizations and companies can use targeted advertising methods to reach audiences that are at high risk for sexually transmitted infections. ## Related on Trend Hunter - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md)