# Messily Chopped Hair Editorials The Russh 'Ultra Sonic' Photoshoot Stars Kolfinna Kristofersdottir By Meghan Young | Published 2012-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/russh-ultra-sonic References: [fashiongonerogue](http://fashiongonerogue.com/kolfinna-kristofersdottir-ultra-sonic-russhs-junejuly-cover-shoot/) & [russhmagazine](http://www.russhmagazine.com/) The tailored structure of each outfit showcased throughout the Russh 'Ultra Sonic' editorial is balanced by the messily chopped hair, courtesy of Mark Hampton, gracing the head of model Kolfinna Kristófersdóttir. While the ensembles themselves have an edgy eccentricity, the [punk haircut](https://www.trendhunter.com/trends/nova-arts-salon) accentuates it to give the overall photoshoot more interesting character. The Russh Ultra Sonic editorial was lensed by photographer Alex Franco. Appearing in the June-July 2012 issue of the magazine, the Icelandic beauty was styled by fashion editor Gillian Wilkins. Wilkins selected pieces from the likes of Lanvin, Jonathan Saunders, Giorgio Armani and Jean Paul Gaultier for a wardrobe rife with [darkly shimmering sequins](https://www.trendhunter.com/trends/jiyongkim-fw25), form-fitting skirts ad eclectic patterns. Makeup artist Laura Dominique finished the looks with [bold brows](https://www.trendhunter.com/trends/smashbox-x-ilka). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Messy Hair Trends:** Opportunity for hair care brands to develop and market products catering to the messy hair trend. - **Edgy Fashion Trends:** Opportunity for fashion brands to incorporate edgy and eccentric styles with tailored structures to offer unique, eye-catching looks. - **Eclectic Styling Trends:** Opportunity for stylists to experiment with combining different patterns and textures to create eclectic looks. ### Industries Being Reshaped - **Hair Care Industry:** Industry players can leverage the messy hair trend to introduce innovative styling products that cater to the unique needs of the trend. - **Fashion Industry:** Industry players can incorporate edgy and eccentric styles with tailored structures to differentiate their brand and offer unique, eye-catching looks that appeal to the adventurous fashion-conscious consumer. - **Beauty and Styling Industry:** Opportunity for professionals in the beauty and styling industry to experiment with combining different patterns and textures to create eclectic looks catered to their clientele. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Artful Spikey Furniture Collections](https://www.trendhunter.com/trends/chet-lo.md) - [Celebrity-Collaborative Hair Care](https://www.trendhunter.com/trends/rossano-ferreti.md)