# Understated Femininity Editorials Russh Magazine June/July 2014 Issue Stars Freja Beha Erichsen By Meghan Young | Published 2014-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/russh-magazine-junejuly-2014 References: [models](http://models.com/feed/?p=51330) & [russhmagazine](http://www.russhmagazine.com/) Following an inspirational theme incapsulated by a short but sweet statement, 'Go your own way,' the Russh Magazine June/July 2014 cover shoot focuses on [understated femininity](https://www.trendhunter.com/trends/stein) that doesn't over think fashion and style. Instead, it focuses on an [effortless elegance](https://www.trendhunter.com/trends/on-your-own-time) that comes more from the model's easy mannerisms rather than the wardrobe itself. The Russh Magazine June/July 2014 cover shoot, which is titled 'Personal Best,' was shot by photographer Benny Horne. It stars model Freja Beha Erichsen. The brunette beauty was styled by fashion editor Gillian Wilkins, who clad her in everything from fitted sweaters and crop tops to pencil skirts and loose denim. Honest and upbeat, the photoshoot concentrates as much on her smiley personality as it does on the sophisticated outfits. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Understated Femininity:** Disruptive innovation opportunity: Develop sustainable and eco-friendly clothing lines that embrace understated femininity. - **Effortless Elegance:** Disruptive innovation opportunity: Create AI-powered personal styling apps that curate effortless and elegant outfits based on user preferences. - **Personal Best:** Disruptive innovation opportunity: Launch virtual platforms for fashion influencers to share their personal styling tips and tricks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate wearable technology into fashion designs to enhance the understated femininity aesthetic. - **Beauty:** Disruptive innovation opportunity: Develop organic beauty products that complement the effortless elegance trend. - **Media:** Disruptive innovation opportunity: Create interactive fashion magazines that enhance the personalization aspect of the 'Personal Best' concept. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)