# Lying Down Editorials The Russh Magazine June-July 2012 Photoshoot Stars a Fallen Karlina Caune By Meghan Young | Published 2012-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/russh-magazine-june-july-2012 References: [fashiongonerogue](http://fashiongonerogue.com/karlina-caune-reclines-prints-tung-walshs-russh-junejuly-shoot/) & [russhmagazine](http://www.russhmagazine.com/) The Russh Magazine June-July 2012 editorial is poetically titled, 'I’m Not Afraid of Heights, I’m Afraid of Falling.' To illustrate this concept, model Karlina Caune has been captured lying on the ground in various poses. Interestingly enough, if it wasn't for the subtle fall of the hair or clothing, she could very well be mistaken for standing up. By taking the [fearful plunge](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara) to the ground, Caune stays strong and sexy. Captured by London-based photographer Tung Walsh, the Russh Magazine June-July 2012 editorial was styled by Anna Schiffel. She clad the [dark-haired Latvian beauty](https://www.trendhunter.com/trends/contemporary-femininity) in pieces from the likes of Alexander Wang, Valentino, Maison Martin Margiela and Marc Jacobs. Makeup artist Lotten Holmqvist and hair stylist Halley Brisker perfected the looks. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dynamic Fashion Photography:** Opportunity for fashion photographers to capture unique and visually striking images by experimenting with unconventional poses and angles. - **Illusionary Styling:** Potential for stylists to create illusions by dressing models in a way that challenges conventional perceptions of standing or lying down. - **Narrative Editorial Concepts:** Chance for editorial teams to tell compelling stories through fashion spreads by incorporating thematic elements and visual metaphors. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity in the field of fashion photography to push creative boundaries and redefine traditional image composition. - **Fashion Styling:** Opportunity for fashion stylists to explore new approaches that challenge established fashion norms and create thought-provoking visual narratives. - **Fashion Editorial Publishing:** Potential for fashion magazine editors and publishers to curate unique and engaging content that goes beyond showcasing clothing and embraces storytelling. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)