# Free-Spirited Forest Fashion The Russh Magazine August-September 2012 Editorial Stars Ashely Smith By Meghan Young | Published 2012-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/russh-magazine-augustseptember-2012 References: [fashiongonerogue](http://fashiongonerogue.com/ashley-smith-is-all-natural-for-russh-47-by-cara-stricker/) & [russhmagazine](http://www.russhmagazine.com/) Full of [free-spirited fashion](https://www.trendhunter.com/trends/wild-rose-sparrow) perfect for the forest setting it was shot in, the Russh Magazine August-September 2012 editorial is a lush photoshoot that will encourage women to embrace the greenery at their fingertips before the cooler months creep up. More than that, it will also inspire women to adopt an [all-natural look](https://www.trendhunter.com/trends/rustic-retreat) that is more easily maintained during the hot summer season. The Russh Magazine August-September 2012 editorial was shot by photographer Cara Stricker. It stars model Ashley Smith. The American beauty was styled by fashion editor Gillian Wilkins, who choose a wardrobe of [adorned dresses and lingerie](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) to work with. Titled 'Where You Stumble, There Lies Your Treasure,' it was shot in Brooklyn’s Highland Park. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Free-spirited Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and production processes for fashion items inspired by nature. - **All-natural Look:** Disruptive innovation opportunity: Create natural and organic beauty products that cater to the summer season and are easily maintainable. - **Forest Setting Photography:** Disruptive innovation opportunity: Develop innovative photography techniques and equipment specifically tailored for capturing fashion editorials in natural forest settings. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate technology with fashion to create interactive and customizable forest-inspired clothing and accessories. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Explore sustainable packaging solutions and develop all-natural and eco-friendly beauty products for the summer season. - **Photography:** Disruptive innovation opportunity: Develop specialized cameras and equipment for capturing high-quality fashion photoshoots in natural outdoor settings. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)